The Buzz around Buzzsumo
September 01, 2016

The Buzz around Buzzsumo

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buzzsumo

Buzzsumo is used extensively by our content marketing team, and it is one of my favorite tools for content research and analysis. Personally, I use Buzzsumo for two main purposes:

  • To look up a certain topic and see what has been published and what has been popular and trending regarding this topic
  • Assess the performance of certain content pieces
  • Buzzsumo can show the engagement (likes, shares) for different content pieces across different social media platforms (Facebook, Pinterest, Twitter).
  • Buzzsumo can show the most popular content piece on social media for any given topic.
  • Buzzsumo can be used to search for the most trending topic at a given moment.
  • Sometimes Buzzsumo doesn't show data for individual pages on a blog with specific URLs.
  • Buzzsumo has really helped me with reporting, in particularly showcasing how well a piece of content performed across social media channels.
  • I've used Buzzsumo extensively for content research and development.
I personally like Buzzsumo the most when it comes to content research and analysis because it's easy to use and it presents the necessary data in a clear manner. It's also good to see what's trending in the industry or pertaining to a certain keyword, and so we can develop more targeted content.
Buzzsumo is perfect for content research and analysis, and even for comparing the content performance between competitors. It's also great to see how well the content for your website has been performing over time on social media, and assess what topics audiences care about so we can curate content accordingly. The backlink function on Buzzsumo is a great addition, even though I typically rely on other tools for backlinks.