The best share count and topic research tool for content marketers
Updated March 04, 2022

The best share count and topic research tool for content marketers

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Buzzsumo

Buzzsumo is primarily used by our marketing department, specifically for content and social. Buzzsumo helps us analyze our social and content efforts as it gives us accurate share counts. You can also use Buzzsumo to see the share counts of other companies, so you can use their data to research other companies and figure out which topics you should write about.
  • Accurate social share counts
  • Competitor research
  • Keyword research
  • Price. It's pretty expensive compared to alternatives
  • Automated reports
  • Analytics dashboard
  • Better content planning
  • Increased social shares
  • Increased blog traffic + more leads
Buzzsumo is probably the best tool when it comes to social shares. Other tools like Ahrefs and Mention can get you similar data, but those tools have other focuses (social mentions and baclinks). If you want accurate social share counts for your blog and other companies, Buzzsumo is going to be the best option.
If you invest a lot in content marketing, then you need a tool like Buzzsumo. Buzzsumo is probably the best tool out there to get you accurate social share data, and it's an incredible research tool to find new keywords and topics.

But if you're just casually posting a few posts and not too concerned about promoting, it's probably not worth paying for it.