CallRail is the Perfect Platform for Local Businesses
December 01, 2018

CallRail is the Perfect Platform for Local Businesses

Aaron Metzger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with CallRail

CallRail is a lightweight call-tracking platform that allows small-medium sized businesses to jump into call tracking. Generally most call-tracking platforms are built and cater to enterprise-level clients, but CallRail has all the same features, but a fraction of the cost. Since a high-pricetag generally keeps most companies from starting call-tracking, CallRail is a great place to start, giving your clients more access to data than ever before.
  • Number Pools that track all incoming traffic, keywords, and source/medium is a huge opportunity for businesses to attribute marketing channels with leads.
  • Super-simple self-explanatory platform that makes setup a breeze.
  • Mutl-account functionality for agencies to keep their client accounts separate and be able to check in on performance quickly.
  • Building customized reporting and integrating with reporting companies, like Google Data Studio or DashThis, isn't really an option.
  • Flagging conversions inside the platform isn't really an option, and it could be a good way to manage pushing clients into a CRM.
  • CRM capabilities don't appear to be clear-cut.
  • Call tracking with CallRail helps me attribute more conversions to paid marketing channels, allowing for a more accurate depiction of ROAS.
  • Simplifying the call-tracking platform makes integrating and launching a breeze, with very little overhead.
  • You can set up client accounts and offer services as a stand-alone product or lumped into a local-seo package.
I have used Marchex and Navis in the past, and those platforms aren't as functional, or as easy to use as CallRail. Setting up new numbers takes about 1 minute, and the amount of tracking options and placement capabilities makes it the easiest call tracking platform I've ever used. In the past, having to manually export spreadsheets to report on data was cumbersome at best, CallRail automates a lot of that process.
If you have a small to medium sized client that needs call tracking, CallRail is definitely the place to start. Their team members are eager to help in getting accounts set up, and they're happy to help with the in-depth integrations. Their overall price-tag is great for small businesses, and it will help companies to find value in call tracking.