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March to the Chartbeat of Your Own Drum
May 17, 2014

March to the Chartbeat of Your Own Drum

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Chartbeat

It is used to track web traffic for an entertainment news magazine show's website. The online team monitors this to see what stories are trending and the kinds of stories readers are most and least interested in.
  • It tells you how many people are simultaneously reading a single article at any given time.
  • This information helps us determine which stories to link to and promote due to level of interest.
  • We can see what social media sites are referring readers to our articles and photo galleries.
  • Sometimes story headlines are duplicated or unidentifiable.
  • Improved web depth because it allows us to choose appropriate articles to link to so users continue to click to other content on our site.
Omniture gives more detailed analytics to look at trends and diagnostics over a span of time. Chartbeat is better for real time to assess what is going on right now.
I am no longer employed by the company I used Chartbeat at and my current job is not a subscriber. But, if I were still at my prior job, I'd continue using this to maximize our web audience and research their habits.
Chartbeat is good if you are looking to really familiarize yourself with your web browsing audience to better cater towards and serve their interests.