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Review from an agency of Cision's database offerings
November 08, 2019

Review from an agency of Cision's database offerings

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Modules Used

  • Media Database
  • Monitoring

Overall Satisfaction with Cision Communications Cloud

We use it specifically within the PR team as a way to identify the best editors to pitch for our clients.
  • Their database is vast and extensive.
  • They have a variety of news outlets and blogs.
  • They don't keep the database updated as often as they could.
  • Their customer service is pretty terrible.
  • Negative is that their reach numbers, or what they call UMVs are most often incorrect when compared to Trendkite.
  • Negative is that they are unable to tell us how they get to the UMV numbers but they can tell us that they don't use the unique monthly visitors to that website-so then why do they call it UMVs?
  • Positive is that sometimes when we quickly need to find editor information, we're able to do so.
  • Negative is that probably 3 out of 5 times that I'm searching for a new contact on Cision, they do not have them in their database and they take 7 days to get back to me. So when the pitch needs to go out urgently and Cision takes 7 days, it negatively impacts our relationship with the client and they question our ability to do our jobs.
Muck Rack. I would switch in a second if we were in a financial situation where we could do so. We stayed with Cision because we are grandfathered into a good rate and are having a difficult time discovering a solution for switching.
Their support is terrible. The policy of 5-7 days doesn't work for the industry that we're in. I wish they had a chat feature or a way that you could expedite a request.

Do you think Cision Communications Cloud delivers good value for the price?

Yes

Are you happy with Cision Communications Cloud's feature set?

No

Did Cision Communications Cloud live up to sales and marketing promises?

Yes

Did implementation of Cision Communications Cloud go as expected?

Yes

Would you buy Cision Communications Cloud again?

Yes

Overall, as far as database services go, Cision is so well-known in the industry that of course, I recommend to fellow PR-folks that it's worth taking a look depending on their budget. We are able to use Cision for an affordable annual fee to find contacts across as many clients as we need. I have talked to a few other database options that seem to be better solutions but come with a hefty price.