The best option in a not so great field
November 12, 2019

The best option in a not so great field

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We are using Cision Communications Cloud (TrendKite)* across our base of accounts to consistently measure media results and more easily track competitors, key messages and share of voice. Ultimately we use it to provide more consistent measurement and demonstrate ROI to our clients.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Pros

  • Measurement consistency
  • Share of voice
  • Key message identification
  • Insights into coverage that gets most amplification and SEO value

Cons

  • Search is hard to refine and narrow. Consistently get too many results and the team spends way too much time filtering down. Some times we just give up and use manual searches and trackers.
  • Functionality - quite often we've removed articles or results only to have them appear again.
  • Newsletter function is not collaborative and takes too much time to set up. Not flexible or scalable.
  • Don't use added features like Cision database because the database isn't as good or have the functionality of MuckRack.
  • Lack of integration across the platform. So many mergers have made add ons and pricing inconsistent. We have to have separate contracts for our international offices.
  • International monitoring (UK and CAN) not great.
  • Articles behind firewalls can't be pulled.
The Cision boolean stunk and TrendKite bought us out of our platform. Which is why I assume Cision purchased TrendKite. Meltwater also does not have a great boolean or measurement platform. Unfortunately there is no option in this category that hits it out of the park and TrendKite [now part of Cision Communications Cloud] is the best - but still has a lot of work to do.
Well suited for clients with targeted company names, industries, search terms, and medium volume of coverage. Not suited for clients with generic names, broader industry focuses and a significant volume of coverage.

Transition from TrendKite to Cision Communications Cloud

We've had three different account managers, most of who were unresponsive and unhelpful. The most recent account manager does a much better job but my overall perspective of the management team there is that they do not care about my business and we're just stuck with TrendKite because they are better than the other options out there.

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