Cision PR and Media List Building are like Peas and Carrots
February 01, 2017

Cision PR and Media List Building are like Peas and Carrots

Alexis Ramsey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Cision PR Software

Cision PR was used by myself and others in a previous role to create and curate media lists to reach audiences in healthcare, technology, and the military community with the intention of pitching recent news. Additionally, Cision PR helped identify influencers at publications, blogs, and websites to share content with.

Cision PR was used by 3-5 people in the company and tremendously cut down on time trying to Google influencers, get their contact information, and learn more about their publication or website.


  • Cision PR has a large database of the more popular publications and is making great strides in adding smaller, community outlets and lower viewed blogs that may have a loyal fan base.
  • The software is intuitive for the most part and is powered by keyword searching which is common for everyone.
  • The addition of social media handles for reporters and pubs is helpful to understand what they're reporting on.


  • Including smaller pubs and community outlets would be helpful.
  • Sometimes an outlet will have 5+ names for a contact. If there's a way to sort those based on who is likely to respond or uses the software daily.
  • Searching via social media only for keywords, recent news, and reporters could further target influencers.
  • Reduction in labor due to quick media list builds.
  • The appropriate people to pitch and reach out to.
  • Lack of strong social media analytics make buying another software necessary.
I was using Vocus and then switched to Cision PR for the ease of use. Since the two platforms have merged the intuitiveness and user friendliness has only improved. Radian6 is not for media list building since the influencer section is very clunky. It's better suited for conversation listening, something Cision PR is not good at despite having social media keyword tracking integrated.
Media list building is still Cision PR's number one strength. The software provides robust lists that can be tailored by location, circulation, topics, and more. Again, the addition of social media information allows lists to be made of influencers to follow and eventually reach out to. Cision PR is not a social media tracking platform and while it has some capability, the reporting aspect is still not there compared to other programs like Union Metrics.


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