Item: Clearbit
Rating: 8
Author: Rick Scouffas

Overall Satisfaction with Clearbit

Use Cases and Deployment Scope

We are currently using Clearbit in two ways. First, we use it to enrich our lead, contact, and account info in Salesforce. Second we use it to enrich our data warehouse of customer info. These two systems sometimes overlap in terms of shared info so it was important that we had a single data source for data enrichment.

Pros and Cons

Pros

As best we can tell, they have very accurate information.
When it comes to updating/enriching data, the change in Salesforce is pretty quick, almost real time which is good since it has to see what info I have provided in Salesforce, make a "match" in their system, and then enrich Salesforce which all happens is seconds.
The integration was pretty seamless. It's a nice, plug-n-play solution.

Cons

There are some initial configurations you'll want to be sure you have set up. For example, for leads when they are enriching you can choose for it to update with info from the company HQ, or the location of the individual. Not knowing this we went for a period updating address for the individual when we wanted addresses for their HQ.
Their prospecting capabilities aren't as clean and simple as I'd like.
Apparently at one point they conducted an upgrade that required a refreshing. We weren't notified so we were missing out on some new features we didn't know about because we weren't informed of the refresh.

Return on Investment

It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
Works great for large repositories of data, which we have.
Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.

Alternatives Considered

DiscoverOrg

DiscoverOrg has better contact info, but not as much company info (they focus on larger companies). Also, DiscoverOrg was much more expensive. Additionally DiscoverOrg wouldn't have satisfied our need to enrich our back-end database.

Other Software Used

LeanData Lead2Account Matching Engine, LinkedIn Sales Navigator, Front

Likelihood to Recommend

It is excellent if you want straightforward data enrichment on company info. It's pretty hands off and automated, and accurate. Their licensing model works well for our needs which we liked. It's not as good for proactive prospecting. It also doesn't have great direct phone numbers for individuals, but we knew that going in.

Clearbit Feature Ratings

Comments

Please log in to join the conversation

Clearbit is great for data enrichment