Skip to main content
Quantcast Measure

Quantcast Measure


What is Quantcast Measure?

Quantcast is a web analytics platform built around total cross-platform measurement with flexible audience segmentation across those platforms.

Read more
Recent Reviews

TrustRadius Insights

Quantcast is a versatile tool that offers various use cases to help businesses reach their advertising goals. Users have found value in …
Continue reading
Read all reviews
Return to navigation


View all pricing

What is Quantcast Measure?

Quantcast is a web analytics platform built around total cross-platform measurement with flexible audience segmentation across those platforms.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

3 people also want pricing

Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…

Return to navigation

Product Details

What is Quantcast Measure?

According to the vendor, Quantcast Measure is one of the world’s largest audience insights and measurement platform on the open internet. Fueled by live data drawn from more than 100 million web and mobile destinations, Quantcast applies machine learning technology to help marketers, publishers, and agencies grow their brands by better understanding and predicting consumer interactions in real-time.

Quantcast Measure is available as a free, basic profiling tool, and as an Enterprise SaaS with additional granularity and functionality tailored to large publishers.

Quantcast Measure Features

  • Supported: Real time, direct audience measurement
  • Supported: Granular insights -- by page, topic, audience
  • Supported: Pre- and post-advertising sales functionality

Quantcast Measure Competitors

Quantcast Measure Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Quantcast is a versatile tool that offers various use cases to help businesses reach their advertising goals. Users have found value in the platform for targeting ads on platforms that cannot be reached organically or without the connection of partners. With Quantcast, users can create powerful advertising plans to obtain clients in different time frames, allowing them to devise strategies to better impact the general audience. The real-time information provided by Quantcast on website and application visits, as well as the impact of marketing campaigns, has proven invaluable for users looking to reinvent and innovate according to the needs of their customers. Additionally, Quantcast's customer service team is known for providing good attention to users, ensuring that they have a positive experience while utilizing the platform. Another key use case of Quantcast is its ability to provide detailed demographic and geographic data about app and website users. This information helps businesses target potential customers more effectively and make smart choices when it comes to creatives and audience targeting. Users can also leverage Quantcast's insights to understand who their customers and site visitors are, allowing them to tailor marketing efforts and web content accordingly. Overall, Quantcast serves as a comprehensive tool for data segmentation, online marketing, advertising, and email marketing, helping businesses grow by providing valuable audience insights and efficient campaign management.

Privacy Safe Data Targeting: Users appreciate that Quantcast allows for privacy safe data targeting, as mentioned by several reviewers. This feature is important to them because it ensures the protection of user information while still allowing for effective and targeted advertising.

Easy-to-Use Interface: The platform provides an easy-to-use interface for viewing performance, tracking campaigns, and measuring productivity, making it convenient for users. Many reviewers have mentioned this as a positive aspect of Quantcast, highlighting its user-friendly design and intuitive navigation.

Large Audience Segmentation: Quantcast offers the ability to create large audience segmentations with ease, which helps with traffic comparison analysis and specific advertising management. Several users have praised this feature for its simplicity and effectiveness in optimizing their marketing strategies.

Difficult User Interface: Several users have expressed frustration with the user interface of Quantcast, finding it confusing and difficult to navigate. They have mentioned that there is a steep learning curve associated with using the platform and have found themselves backtracking and navigating multiple pages for reporting purposes.

Limited Collaboration Tools: Some users have complained about the lack of collaboration tools at the group level in Quantcast. They feel that the platform does not provide adequate features for team activities, project and task management, as well as limited sales department management capabilities.

Inaccurate or Insufficient Data: Users have raised concerns about the accuracy and reliability of data provided by Quantcast. Some users have found discrepancies between data from Quantcast and other analytics tools like Google Analytics and ComScore. Additionally, some users feel that the data categories are unimpressive and that it takes a lot of data to get accurate modeling. They also mention a desire for more accessible insights and control over data presentation.

Users frequently recommend Quantcast for its efficient solutions in improving workflow, the ability to obtain real-time data, and the accuracy and reliability of the provided data. They appreciate how the platform streamlines their processes and makes it easier to manage data. Additionally, they find the real-time data feature valuable as it allows them to make informed decisions quickly and stay up-to-date with the latest trends and insights. Users also trust the accuracy and reliability of Quantcast's data, finding it helpful in driving their business strategies.

Attribute Ratings


(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
The marketing team and I use Quantcast Measure to help us know who our core audience is and how we can use that when working with advertisers and potential advertisers regularly. It's a very useful tool for viewing analytics as well. You can also use it to keep an eye on your competitors and similar sites to gauge how your business is stacking up against others like you.
  • Figuring out what gender and ages visit your site mostly.
  • Figure out the shopping habits of your viewers (Good for selling to advertisers).
  • Even more details
  • Some of the generalizations of data feel vague.
If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
  • Only positive for us - It helps us get a better idea of who our audience is, which we use when talking to advertisers.
I think both Google Analytics and Quantcast Measure are useful to have at the same time. You can see how some data differs, but both services give different kinds of data that can be useful for research and marketing purposes. The essential features of both services are free, so there's minimal risk in trying out both tools.
I haven't really worked with their support.
Jimmy Mack | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We used Quantcast as a basic website analytics tool. Using Quantcast, we were able to identify key website metrics that helped inform content decisions, search engine optimization strategies, and more. We were also able to track where geographic traffic was coming from to our website and identify demographics of website visitors.
  • Analyze volume of traffic
  • Show geographic distribution of traffic
  • Demographic information of website visitors
  • Better reporting for stakeholders and key business executives
  • Drill down into data a bit more
  • Keyword research
If you are looking for a basic website analytics tool that provides some good, high level information about who is visiting your site and where traffic is coming from, Quantcast is a good tool. It's a bit less intimidating than a tool like Google Analytics as there are no custom dashboards.
  • Ability to show web traffic over time
  • Ability to show if target audience is visiting the website
  • Helped inform content decisions to create better website experience for site visitors
Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
Return to navigation