Great SEO Platform!
September 27, 2019
Great SEO Platform!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Conductor is used mostly by the SEO team. The PPC team and analytics team would use it from time to time as well to do some research and check the reports. We also use it to share the reports with other stakeholders who do not have an account in the conductor platform. We are using it on our day to day work, and the key items we are addressing are:
- Identify new opportunities
- Competition analysis
- Measure the success
- Their support team is the best! Always online to answer questions and guide us in the right direction.
- The Explorer tool - Very easy and intuitive tool to identify new opportunities, check on overall domain performance and how it does compare to competitions.
- Content Performance - The tool I like the most because it can analyze the organic traffic performance of a page, group of pages based on tour own custom settings. This helps me to understand where I need to focus and how to prioritize my SEO work.
- Daily updated for tracked keywords - This is the only area I think they need to improve. With many Google updates, website changes happening every day I need to see the impact the next day if not right away.
- Conductor helped us a lot with projecting the future impact on rankings, traffic, and revenue. This allows us to present the numbers to our stakeholders and to move forward with our strategies and initiatives.
- Content Performance report helped us to understand the impact of the previously completed work on different groups of pages, which allowed us to implement the same strategy across multiple other products.
It is imperial for us to get the most accurate date for our SEO strategy. The multiple tools available in Conductor provide us with a large amount of data starting with keyword intent and ending with buyers journey. All this help is to better understand what is the next piece of content we need to create the page we need to optimize.
Discovering new content opportunities it the key for our new content creation efforts. The content team is relying on us to provide them with new content ideas, keywords to be used in the content, and what is the impact on the website from the content they are creating, Being able to show them reports with a positive impact from their work is key for our collaboration with them.
I have used BrightEdge in the past and it was quite complicated to understand how to we leverage it to get things done and see the impact from that. The high knowledgable experts Conductor has made the life of our SEO team much easier.
Conductor Feature Ratings
Using Conductor Searchlight
9 - Analytics manager, Marketing directors, Product manager
5 - The SEO team is the team who lead the internal and external communication related to the Conductor platform. All the team members in the team are at least SEO managers.
- Organic traffic Reporting
- Business Case for Opportunities
- Content perfomance
- The Academy SEO program they created to train all the teams involved website creation, maintenance and optimization
- Social Media optimization - is the next big thing for us to use in Conductor with the new feature launch.
Evaluating Conductor Searchlight and Competitors
Yes - They did replace BrightEdge.
- Product Features
- Product Usability
- Product Reputation
- Positive Sales Experience with the Vendor
Product features were a key factor for us, and knowing how this tool can help us to achieve our goals.
Haha, I think I've tried to be as honest as possible, so I wouldn't probably change anything, except "typos" :)
Conductor Searchlight Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes! Conductor team has kicked off an SEO Academy program with our company to train our developer, content writers, and other marketers what SEO is, and how it can help the organic traffic for websites to grow. This is a game-changer for us on how we'll be working together with other team and what the impact would be to the business.