Conductor Review
October 10, 2020
Conductor Review
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Conductor is being used to track organic search by the marketing department on multiple sites with the possibility of expanding usage globally. Overall, we use Conductor to help fine-tune webpage content, determine search share, understand which content channels perform the best, and help us address areas for improvement when it comes to optimization.
Pros
- Organizes all things search into one tool
- Provides solid answers to stakeholder questions quickly
- Offers a robust platform that can be heavily customized to provide the information necessary to address nearly all views of search data (and a few outside of search).
Cons
- It took us a while to make the platform fit our needs. There was a lot of work involved in customizing reports, segments, making sure Conductor was accurately seeing the website the way we designed (content mapping, segmentation, etc.). The tools are all there, but some assembly required.
- API costs extra
- There are direct integrations for platforms like Domo. I haven't seen one for Tableau. There might be one, but I haven't found it.
- Greatly increased organic search
- Helped to find gaps in our overall search strategy
- Found a number of key areas for optimization right from the start
I have used a lot of search platforms I just add a quick selection of a few. Although Conductor has replaced most of the tools I have used in the past quite adequately (Conductor is on par with Majestic in most respects), I do occasionally use Ahrefs (mainly for backlink checking). Full disclosure, Conductor was selected before I started working so I was not part of the reasons for switching. However, I have found no issue with it and other than Ahrefs backlink checking, Conductor provides everything I need to do my job.
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