Conductor Review
October 10, 2020

Conductor Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

Conductor is being used to track organic search by the marketing department on multiple sites with the possibility of expanding usage globally. Overall, we use Conductor to help fine-tune webpage content, determine search share, understand which content channels perform the best, and help us address areas for improvement when it comes to optimization.
  • Organizes all things search into one tool
  • Provides solid answers to stakeholder questions quickly
  • Offers a robust platform that can be heavily customized to provide the information necessary to address nearly all views of search data (and a few outside of search).
  • It took us a while to make the platform fit our needs. There was a lot of work involved in customizing reports, segments, making sure Conductor was accurately seeing the website the way we designed (content mapping, segmentation, etc.). The tools are all there, but some assembly required.
  • API costs extra
  • There are direct integrations for platforms like Domo. I haven't seen one for Tableau. There might be one, but I haven't found it.
  • Greatly increased organic search
  • Helped to find gaps in our overall search strategy
  • Found a number of key areas for optimization right from the start
We have not fully used this functionality. We have only connected Google and Adobe platforms into the mix and there have been talks of pushing more data into the platform those have yet to get off the ground. We have also looked into pulling data out of Conductor and into a centralized repository, but that has not been realized either.
In an industry like ours, often we fixate on particular terminology. Conductor has helped us align our word usage to our customers, so instead of focusing on words and phrases that we use, we focus more on the language of the customer. That is foundational to content, web, and even when it comes to building advertisements. The language of the audience is key and through experimenting in Conductor we have managed to tap into that. As far as workflows, Conductor is used as a data generation platform, and so key learnings are what we use it for, which aids the process. I wouldn't necessarily say it is the mechanism for workflow and process efficiencies but it does fuel the process.
Explorer specifically has helped us find the language of our audience and what they use to get to us. Question-based searches allowed us to draft the content to better reflect audience intent. The reporting tool (Workspace) has a lot of flexibility such as the ability to determine sources of traffic from SERP section (answer box, images, etc.). We have built several health, diagnostic, and executive reports that help us continue to build on our gains and shore up weaknesses.
Personally, I have never talked with Support. I never had a need to chat, call, or email. I have used the knowledge base a few times, but outside of that my support needs have been relatively non-existent. And I started using Conductor long after onboarding occurred, so I was not part of the account and onboarding conversations.
I have used a lot of search platforms I just add a quick selection of a few. Although Conductor has replaced most of the tools I have used in the past quite adequately (Conductor is on par with Majestic in most respects), I do occasionally use Ahrefs (mainly for backlink checking). Full disclosure, Conductor was selected before I started working so I was not part of the reasons for switching. However, I have found no issue with it and other than Ahrefs backlink checking, Conductor provides everything I need to do my job.
Conductor ticks all the boxes. It has all of the features of a standard search platform so it has the bases covered. Reports are pretty easy to create. Segmentation allows a lot of flexibility when it comes to breaking down your site into zones of focus, recommendations, and optimization tool is top-notch for finding quick wins that provide the most impact.

Conductor Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Mobile SEO
Global SEO
Multi-domain support
Not Rated
Integration with web analytics tools