Is Constant Contact the Right Email Marketing Tool for Your Business?
Overall Satisfaction with Constant Contact
Of particular benefit, is a scenario where maybe you have an older list you haven't emailed to in a while, or have never emailed. Constant Contact is one of the more tolerant platforms in regard to bounces and spam. Some providers will lock your account if the bounce rate is too high. This can happen easily if you haven't sent to your list in some time. It's proven to be a reliable source to clean up lists and get clients on their way to ongoing and successful email marketing.
Constant Contact is easy to use, walks you through the email design process and gives you customization options for color schemes to match existing company branding. There are also additional add ons for functions such as event marketing (and obtaining RSVPs).
Pros
- List clean up.
- Getting started with email marketing.
- Ease of design options / customizations.
- Tags for segmentation of lists for better targeted marketing campaigns
Cons
- Tags have improved ability to segment lists for target marketing, which is likely enough for smaller businesses. Larger businesses with a need for CRM integration my require a more robust platform.
- Staying on top of mind with potential clients.
- Making it easy to get started or continue with consistent email marketing campaigns.
- Faster lead conversion - call to action in email linking to a landing page focused on sales funnel.
- Helps with sales funnel - who opened (interested), clicked (very interested), bounced (good reason to contact), etc.
- MailChimp,Infusionsoft
Constant Contact and MailChimp are somewhat similar in ease of design, use and cost. A few differences:
MailChimp is much more strict on bounces and spam than Constant Contact. If your list has a high bounce rate, MailChimp may lock the account and require you to answer a variety of questions about how you obtained your list, when you emailed them last, whether they opted in and other questions to explain why the bounce rate is high. If you're doing a list clean up, Constant Contact is the better option here.
MailChimp integrates more easily - and looks nicer in most cases - with WordPress than Constant Contact does.
Constant Contact lets you select numerous lists (and list segments) to send to, while MailChimp only allows 1 list to be selected for a send.
Constant Contact and Infusionsoft are very different in terms of functionality and cost.
Infusionsoft has a high level of integration that includes CRM, ecommerce and email marketing with many ways to segment contacts. Infusionsoft is a significantly higher cost as well, but may be worth it for mid to larger companies requiring this type of seamless integration.
Comments
Please log in to join the conversation