Constantly satisfying our business needs
mitch mcgrane | TrustRadius Reviewer
August 14, 2019

Constantly satisfying our business needs

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Constant Contact

We use Constant Contact to stay in touch with our network of referral sources and our past and potential clients. From transaction announcements to industry newsletters and general firm updates, it has been a great tool for us to communicate with our network and see who's actually reading what we send out.
  • User-friendly - It's very easy to use both in drafting and sending the e-mails and accessing and understanding the back-end summary tools.
  • Good analytics - Seeing who has opened the e-mails and clicked what links are invaluable for helping target our follow up marketing.
  • Contact management - Weeding out invalid e-mail addresses as people leave firms has cleaned up our contact list considerably
  • Social media integration - Coordinating the scheduling of e-mails with posts to LinkedIn.
  • A little more flexibility in the campaign e-mail design would be helpful.
  • Not sure if it's possible, but I'd really like the ability to see if the e-mail gets forwarded and an address for who it is forwarded to instead of registering as another view by the original contact.
  • It has lead to some new business development.
  • Helped maintain existing network relationships.
Constant Contact has been great for broadly reaching out to our network. For more targeted campaigns we still stick to one-on-one e-mails.

Constant Contact Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
6
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Dashboards
8
Standard reports
8
Custom reports
8