Item: Constant Contact
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Constant Contact is used primarily by our Marketing and Client Relations departments to address our need to email press releases, firm announcements, etc. to large groups at one time. We are also able to customize messages for sub-groups within larger email blasts.

Pros and Cons

Contact Database Management
Large Group and Sub-Group Email Messaging
Email Results and Metrics

Glitch in the email builder resets font to default if you backspace after a return
Certain functions (like RSVP) can be capture for free on other platforms, but not Constant Contact
Somewhat limited background selection options (but is improving)

Return on Investment

Increase firm/service awareness
Increased email recipient engagement

Alternatives Considered

Our company has used Constant Contact for years. We are unfamiliar with other options and have not been so disappointed with Constant Contact's features as to look for another service.

Key Insights

Do you think Constant Contact delivers good value for the price?

Yes

Are you happy with Constant Contact's feature set?

Yes

Did Constant Contact live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Constant Contact go as expected?

Yes

Would you buy Constant Contact again?

Yes

Other Software Used

Facebook Pages Manager, WordPress

Likelihood to Recommend

Constant Contact is a reliable method for mass emails and tracking, as well as sharing to social media. The platform continues to improve and add features. Somewhat limited is the ability for full customization. But, for our purposes, the given options are sufficient. Scheduling has become easier, and we appreciate the ability to segment out contact populations to customize messages.

Reliable Method of Mass Communication That Keeps Improving

Overall Satisfaction with Constant Contact