Item: Constant Contact
Rating: 7
Author: Ron Iver

Use Cases and Deployment Scope

Constant Contact is an effective email marketing software that we have used to send our b2c email subscribers information about our company, updates and travel news, and more. It has worked well for us to be able to connect with our email list and send out updates, information, and news.

Pros and Cons

Sends a lot of emails quickly.
Pricing is best for smaller businesses with large lists.
You can send as many emails as you want per month.

Forms and landing pages are not very well done.
User interface is annoying and difficult.
Customer service is very helpful but can take some time to respond.

Return on Investment

Has helped us be able to connect more with our audience.
It has allowed us to gain more newsletter subscribers which is better for sales.
Pricing has not been as high as other platforms so that is better.

Alternatives Considered

Sendinblue

Constant Contact is a good platform because of the pricing but you can certainly find better platforms out there in terms of user interface and in terms of functionality. There are other platforms out there that offer sales sequences, cold emails, etc.

Key Insights

Do you think Constant Contact delivers good value for the price?

Yes

Are you happy with Constant Contact's feature set?

Yes

Did Constant Contact live up to sales and marketing promises?

Yes

Did implementation of Constant Contact go as expected?

Yes

Would you buy Constant Contact again?

Yes

Likelihood to Recommend

I would recommend it if you have a very large list because they are pretty good in terms of pricing, but there are definitely other programs that are better out there if you are not exclusively looking at pricing. Also, depending on the size of your list, it can still become pretty expensive to use.

Price is manageable and it gets the job done

Overall Satisfaction with Constant Contact