Conversica Sales AI Assistant
August 09, 2019
Conversica Sales AI Assistant
Modules Used
- Sales AI Assistant
Overall Satisfaction with Conversica
We are using Conversica to follow up with a portion of our incoming, marketing sourced leads. Generally, these leads are what we consider "lower value" compared to what SDRs follow up with directly. The Conversica AI Sales Assistant reaches out to these leads that have shown some interest by completing activities on our website and continues to engage them until they are ready for a sales conversation with a human. This helps us with follow up on a high volume of leads where we don't have human resources.
- The team at Conversica is top-notch. From the beginning of our purchasing journey to the support that we have received over the last year, the Conversica team is very committed to our success, implements our feedback and requests quickly, and is generally great to work with.
- Being able to customize the Conversica Sales Assistant in terms of the messaging and even language is a must for us. We sell into many countries and markets globally and like to customize our reach outs based on the content that leads consume so this is very important to us.
- The Conversica Sales Assistant has done a great job of learning over the year that we have used her. It has been a breeze to customize outreach and responses and tailor what we are looking for when it comes to "hot leads"
- There are some parts of email templates that are not customizable. This makes it difficult to change sentence structure.
- There are times when the AI assistant is reaching out to leads at the same time as one of our sales reps. Often this is because the salesperson didn't follow the proper process in turning the assistant off but it happens often enough that I wish the process was simplified.
- Conversica has increased our MQL:SAL conversion
- Conversica has helped us build pipeline with leads that would have otherwise gone untouched.
Prior to using Conversica, we tried to have all of our leads followed up with by SDRs and AEs. We weren't able to keep up! More than that, there were some leads that were much earlier in their buying cycle that our reps felt were not ready to be reached out to. With Conversica, we are able to tackle both of these challenges. Leads are delivered to salespeople only when they are ready and our salespeople have more time to be working on revenue-generating activities.
