Crazy Egg: Understanding users better to increase site performance
June 30, 2014

Crazy Egg: Understanding users better to increase site performance

Amro Naddy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Crazy Egg

At the media-buying start-up where I used to work, each of us was involved in optimization and performance analysis. For that reason, every member of the team became fluent in Crazy Egg -- it adds color and nuance to a click-based understanding of how users interacts with a website.
  • Visualize user experience
  • Track user engagement
  • Understand what features or designs are going "unseen"
  • Multiple account management (e.g. for pro-users with hundreds of sites)
  • Increases conversion rates
  • Faster analysis and optimization of web-page features and design
  • Faster understanding of client needs and goals
Google Analytics offers features similar to Crazy Egg, but Crazy Egg's heatmap takes it over the edge. The heatmap goes beyond what a click-log offers by offering a big-picture view of user behavior.
As I keep analyzing websites, there's no better go-to tool than Crazy Egg.
In addition to Google Analytics and Omnigraffle, Crazy Egg is an absolutely necessary tool for anyone interested in user experience and conversion. It's heat-mapping tools provide a 10,000-foot perspective on what users engage with the most about a website. If a web-page has anywhere between two and two hundred buttons on it, this is a super-useful tool in tracking what users prioritize.