Item: Crazy Egg
Rating: 10
Author: Amro Naddy

Overall Satisfaction with Crazy Egg

Use Cases and Deployment Scope

At the media-buying start-up where I used to work, each of us was involved in optimization and performance analysis. For that reason, every member of the team became fluent in Crazy Egg -- it adds color and nuance to a click-based understanding of how users interacts with a website.

Pros and Cons

Pros

Visualize user experience
Track user engagement
Understand what features or designs are going "unseen"

Cons

Multiple account management (e.g. for pro-users with hundreds of sites)

Return on Investment

Increases conversion rates
Faster analysis and optimization of web-page features and design
Faster understanding of client needs and goals

Alternatives Considered

Google Analytics

Google Analytics offers features similar to Crazy Egg, but Crazy Egg's heatmap takes it over the edge. The heatmap goes beyond what a click-log offers by offering a big-picture view of user behavior.

Likelihood to Renew

As I keep analyzing websites, there's no better go-to tool than Crazy Egg.

Likelihood to Recommend

In addition to Google Analytics and Omnigraffle, Crazy Egg is an absolutely necessary tool for anyone interested in user experience and conversion. It's heat-mapping tools provide a 10,000-foot perspective on what users engage with the most about a website. If a web-page has anywhere between two and two hundred buttons on it, this is a super-useful tool in tracking what users prioritize.

Comments

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Crazy Egg: Understanding users better to increase site performance