Item: Brandwatch
Rating: 8
Author: Verified User

Overall Satisfaction with Brandwatch Consumer Research

Use Cases and Deployment Scope

Crimson Hexagon allows users to save all relevant data visualizations and metrics into a shared workspace that can be quickly transformed into a holistic report.

Pros and Cons

Pros

Solid visualizations and reporting capabilities
Shared workspaces to collaborate on social listening reports
Share of voice studies among brands' competitive sets

Cons

Word clouds and topic waves are often difficult to generate if there isn't enough conversation volume
Visuals for share of voice comparisons are often hard to interpret

Return on Investment

Quick social listening insights to share with client marketing teams
Expedites competitive auditing efforts

Alternatives Considered

Sysomos, Expion and Radian6

Crimson Hexagon is easy to use and provides quick, helpful insights when assessing volume of conversation around a particular topic, brand, event, influencer, etc.

Other Software Used

Sysomos MAP, Radian6, Hootsuite Enterprise

Crimson Hexagon is ideal for social listening, crisis communications and share of voice studies versus competitor brands. Crimson Hexagon could improve in sentiment analysis as it often skews all commentary to "neutral" without much context.

Using Brandwatch Consumer Research

Users and Roles

5 - Social listening, paid media specialists, research analysts, PR strategists.

Comments

Please log in to join the conversation

Helpful for Social Listening Insights and Share of Voice Analysis

Software Version