Helpful for Social Listening Insights and Share of Voice Analysis
November 29, 2017
Helpful for Social Listening Insights and Share of Voice Analysis

Score 8 out of 10
Vetted Review
Verified User
Software Version
Crimson Hexagon (legacy)
Overall Satisfaction with Brandwatch Consumer Research
Crimson Hexagon allows users to save all relevant data visualizations and metrics into a shared workspace that can be quickly transformed into a holistic report.
Pros
- Solid visualizations and reporting capabilities
- Shared workspaces to collaborate on social listening reports
- Share of voice studies among brands' competitive sets
Cons
- Word clouds and topic waves are often difficult to generate if there isn't enough conversation volume
- Visuals for share of voice comparisons are often hard to interpret
- Quick social listening insights to share with client marketing teams
- Expedites competitive auditing efforts
Using Brandwatch Consumer Research
5 - Social listening, paid media specialists, research analysts, PR strategists.
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