Helpful for Social Listening Insights and Share of Voice Analysis
November 29, 2017

Helpful for Social Listening Insights and Share of Voice Analysis

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Crimson Hexagon (legacy)

Overall Satisfaction with Brandwatch Consumer Research

Crimson Hexagon allows users to save all relevant data visualizations and metrics into a shared workspace that can be quickly transformed into a holistic report.
  • Solid visualizations and reporting capabilities
  • Shared workspaces to collaborate on social listening reports
  • Share of voice studies among brands' competitive sets
  • Word clouds and topic waves are often difficult to generate if there isn't enough conversation volume
  • Visuals for share of voice comparisons are often hard to interpret
  • Quick social listening insights to share with client marketing teams
  • Expedites competitive auditing efforts
Crimson Hexagon is easy to use and provides quick, helpful insights when assessing volume of conversation around a particular topic, brand, event, influencer, etc.
Crimson Hexagon is ideal for social listening, crisis communications and share of voice studies versus competitor brands. Crimson Hexagon could improve in sentiment analysis as it often skews all commentary to "neutral" without much context.

Using Brandwatch Consumer Research

5 - Social listening, paid media specialists, research analysts, PR strategists.