Overall Satisfaction with Brandwatch Consumer Research
Cerner uses Crimson Hexagon to monitor brand mentions in the social media space. It is used to monitor share of voice against key competitors, sentiment of social media coverage, trending topics within the health care information technology space, and more. It was used to generate key reports that went up to senior level executives, including the President of the company.
- Drills down to specifics of what is being discussed on social media
- Very robust set of analytics tools
- Topic wheels are extremely useful for identifying trending topics
- It is a very costly tool
- The pricing packages are not the most intuitive to understand when going through the contract process
- The user interface could be improved to allow for more efficient usage
- Better reporting to the sales team
- Better able to monitor brand mentions and head off potential crises
- Better able to show impact and value of marketing efforts and dollars spent
Crimson Hexagon is more expensive than many other social media monitoring and analytics software platforms, but it definitely has the most detailed analytical capabilities when it comes to social media. It does not have traditional news media monitoring like other platforms, including Meltwater and Cision, but if you are solely looking for the best in social analytics, Crimson Hexagon may be for you.
If you need to discover what topics may be trending in the social media space to identify what your target audiences want to hear from you, then Crimson Hexagon is a great tool. You can use the analytics widgets to drill down to specifics about what your audience is talking about, which enables you to develop content they want to consume.
Using Brandwatch Consumer Research
10 - There are various members of the marketing organization that use Crimson Hexagon for a number of purposes. Most of these employees use Crimson Hexagon for specific reporting purposes within their division. Each division has its own unique wants and needs for reporting, so we set up various marketing team members responsible for those divisions so they could have access to monitoring/reporting tools.