I would strongly recommend the sysomos and expion tools to anyone!
- Expion was pretty customizable, though the tool we transitioned to has since made me realize how much more customizable other options can be. That said, Expion served us well and offered more customization than other tools we looked at.
- Expion's best asset, really, is its support staff. Our account rep and the support agents were always responsive and reacted with appropriate levels of urgency. Though a lot of the problems we experienced were due to API limitations, the things they COULD address were resolved with relative speed.
- I enjoyed the ability to approach our workload from either an inbox-style view or a more visual view with the workspaces and stacks. People with a more right-brained slant worked better in stacks than left-brained folks who seemed to appreciate the more linear, text-based style of the Single Stream moderation option.
- Reporting is Expion's weakest component. Please bear in mind that I'm not referring to marketing stats or page analytics. I'm talking more about productivity metrics for moderators and quality reports (viewing outbound messages for quality purposes). Expion WILL work with you to get you what you need, but building new reports takes a lot of time, and what you get back isn't always exactly what you're looking for. The tool we moved to has dynamic reporting options that *I* can modify on the spot, so whereas this downside was a tad annoying before, I've come to weight it a bit more heavily because now I see just what can be achieved when you don't have to wait for someone else to build dashboards and widgets for you.
- Locating additional posts from the same customer is a challenge. Although you can perform profile searches, viewing a complete history is frustrating. You can only see outbound messages in relation to each inbound message. The new tool we use allows for you to view the entire message thread all in one view, which is impossible in Expion.
- Expion does not update live. If you have multiple moderators working simultaneously, then it is WAAAAAAAAAAAY too easy to step on each other's toes unless you have people divvying up work and filtering by message type or platform or date ranges. For example, if we're both looking at the same list of messages on different computers and I respond to a message or mark it as read, then that does NOT change on your work list until/unless the workspace, stack, or stream refreshes. (The tool we use now is almost immediately updated with changes you've made.)
- This tool does not allow you to designate any kind of message properties for tracking purposes. This may not matter to companies with only one product line, but our company sells a massive catalog of products that extend across a wide variety of user markets. Being able to tag messages accordingly is a huge benefit, but it's one that Expion does not offer.
Its advantages are its ease of use, speed to return data, and unlimited number of queries.
Its disadvantages are its extremely simplistic analysis features. Pales in comparison to Crimson Hexagon for things like sentiment analysis, quality of visualizations, topic waves, topic clusters, etc etc etc. :) Number of users accounts is also limited so depending on your plan and how many people are using the tool you can get kicked out when other people log-in with the same credentials.
It has once NICE feature which is "Communities". This is a cluster analysis based on linguistic patterns. Frankly a GREAT feature, but the other features of the platform are so limited I can't recommend it.
- Simple queries within 1 year
- Quick to return data
- Good at basic volume and sentiment
- Low quality of visualizations
- Poor filtering options for exploring drivers of positive / negative sentiment over time
- Poor filtering options by platform / content source
- Limited to 1 year of data
- Limited number of concurrent users
Expion is our go-to vendor for Social Media Platform. Each of our brands has multiple agencies and the Expion Platform allows one central area for all agencies to manage their posts, and gives management oversight into what each brand/agency is posting, performance, schedule and benchmark the data.
Several of our agencies use the library to share social assets. Each brand/agency can only see the brand for which they are responsible and mgmt can see everything.
Expion helps ensure best practices are being implemented across brands.
- The calendar view of posts is a plus for managing multiple social pages.
- The ability to monitor competitive brands in the advanced analytics section has been very informative.
- The Library is a great place to share assets amongst teams or cross-functional agencies.
- The ability to post in different languages and utilize globally.
- We use the App builder regularly, and I'd like to see more flexibility in some aspects of the current templates.
- For example: Some times we do not want email selection to be mandatory and in some templates there is no option to change.
- I love the different templates that you can select for Craigslist. This makes the listing stand out. Sometimes we have special promotions like "waived pet fee" and I love to use the dogs and cats template for this.
- I have used other social media management software that make you do 3 to 5 different steps to post on Craigslist, Expion is the fastest. The one we use currently make use puts in the current price and fix come up with new ad headlines every week. It's terrible.
- I love the photo options when posting to Craigslist, we were using the same 3 photos for every Ad until someone showed me how to change the photos to customize each listing.
- After posting the Ad, an acknowledgment link is sent to your e-mail before the Ad can truely be listed. I always forget to hit the acknowledgement link.
Sysomos Expion Review: "One of the biggest tool around. Again they go back to the promise of the ultimate solution for SMM."
- Organizing different accounts
- As most of the tools dealing with Social Networks the biggest issues come when you spend more time executing an action than doing your job. This comes from the difficulties of bringing any feature and function from the front end social network to the Social Media Management Tool.
- When the tech team does some improvement there are some issues and this has not been effectively communicated.
- Scheduling posts is incredibly easy, especially with the week-at-a-glance calendar. Simply click on a time on the calendar to create a post for the future; from there you can attach any media you wish, add the message text, etc. A live preview on the right side of the page shows you exactly how your post will appear on Facebook.
- The Quick Post option works much the same way, and is especially useful if you’re using their mobile app. You have all the same options available to you as with the publishing calendar.
- If you want to see how your fans are reacting to your page, you can do so with a click on the “Fan Conversations” tab on the Dashboard. From there, you can see a timeline of all fan comments, beginning with the newest first. This is conveniently separate from posts made to your page by you or ones that were made company-wide.
- Unfortunately, one of the biggest complaints I have is in connection with the management of media. (Note: I have not had trouble with photos when using Quick Post or the calendar.) If I wish to change the cover photo for my page, I must email the photo to a colleague of mine at corporate, and they change it for me at headquarters. When I first began using Expion around 9 months ago, the uploading of photos to the media albums (for later use, or company-wide sharing) was completely non-functional. This HAS been improved, however.
- Another complaint I have, that I would love to see addressed, is the overwhelming depth of information regarding analysis of page statistics. This is a double-edged sword, as the wealth of information provided by Expion is astounding. But one thing the dashboard lacks is graphs. I would love to see a graph showing the growth of my likes, rather than crunch a bunch of numbers to compare. It is also somewhat difficult to know the difference between sets of numbers, just by looking at them. This is one area where I feel creating/managing a page strictly through Facebook would be preferable, as Facebook’s dashboard is more intuitive and has graphs in addition to the numbers.
- Something I noticed while scrolling through fan comments to my page was private messages are not separated clearly enough. The envelope icon, signifying a private message to me as the administrator, is easily missed amid the others; I was nearly two weeks late in replying to a customer request about a product.
- Replying to fan comments and/or private messages isn’t as smooth as it could be. Clicking the Expion logo on the right side of the page (when looking at a table of comments/messages) brings up several options: Assign Task, Reply, Like (for fan comments) and [Mark as] Read. Unfortunately, these don’t always work properly, as there are several messages I know I have read, but their status still reads “Unread”.
- Makes publishing to many pages and platforms easy
- Expion's Analysis tool is very helpful for reporting
- Representatives have been helpful when it comes to resolving issues quickly
- Post failures can be frustrating, but many times they are caused by the Facebook API, which is beyond their control
- Expion sometimes freezes and has random errors which can be frustrating
- A lot of clicks go into creating posts, could be a little easier
- Spectacular customer service: We conducted a through, investigative RFP and found that no solution could service a global agency such as ours, though Expion was the closest. They worked patiently to ensure that our wish list became a priority on their internal roadmap.
- Versatility: No matter the size or scope of a client's social community needs - from publishing, workflow, moderation or analytics, Expion does it all and does it better than its competition. Other competitors nickel and dime us for every feature, every community or user added. None of that drama here.
- Hunger: Their team has a drive to be the best, and it shows in their work. They don't rest, they don't settle and they strive to be the leaders in the space.
- Integration with paid media tools, that's honestly it.
- Organizing posts for future dates.
- Having the sample posts from our corporate office ready to use.
- Being able to link Twitter posts & Facebook posts
- They may want to think about making the program more user friendly, easier to navigate.
THere will always be a learning curve for new users but once you know it, the process is simple.
- Sysomos Heartbeat: the proactive social media monitoring software. The dashboard was efficient and minimalist, and provided detailed reporting on where the social conversation was held for each individual hotel. The rich data and the simplicity of the dashboard made this tool particularly useful and easy to implement -- it was also easier to train new employees with the software.
- Sysomos Heartbeat: We also used it to keep track of any crisis that arose. The tool made it easy to catch any spikes in conversation that would spread rapidly either across one channel or multiple channels.
- Customer Service: Our hotels receive lots of inquiries, requests, payments, and reviews through various social channels. Sysomos helped keep track of them.
- Slow/clunky: the dashboard wasn't always as fast and load times were slow. When scheduling content for 90 hotels, this can be particularly burdensome.
- Scheduled posts would often not post or go through.
- The dashboard did have some responsiveness issues, and wasn't as user friendly as expected or marketed.
- Scheduling content across Facebook and Twitter
- Publishing the same content to multiple pages
- Viewing a scheduling calendar
- Great account management team/friendly service
- Not as user-friendly as I'd like
- Slow loading time/often freezes
- Scheduled posts often fail
- Social media planning - you can plan your entire day, week or month of posts out in advance.
- Time management - you can schedule multiple posts at once which saves you time.
- The ability to post on multiple platforms at once.
- I have had scheduled posts fail, but that might have been an issue with the social media site I was posting to.
At the company where I used it daily, I was the main user with our clients checking in weekly to make content approvals. It was incredibly helpful in organizing, publishing, and measuring the success of our social content across Facebook and Twitter. At this time, many of the features that are now available natively, such as content scheduling and post editing, were not available so this tool made it possible. However the most useful part to us was being able to measure our ROI across networks as well as compare against competitors and industry averages.
- I was responsible for providing a detailed analytics dashboard to my clients on a weekly, monthly and yearly basis. Expion made this process very easy because I was able to simply export all of our data into Excel and otherwise make very easy to understand presentations.
- It has been a while since I've used the product on a regular basis, so I'm not aware of current pain points.
- We are an international company. Expion allows us to see what other properties in our company have done through Expion, and allows us to see how successful these things were.
- Expion customer service is extremely helpful. I have emailed with many tutorials and they are very available to help and provide pre-made tutorials.
- Expion has allowed me to connect our Twitter, Google+, Facebook, Four Square, and Instagram. It's great to have all of those sites in one place, where many systems like this do not allow that many.
- There were many kinks at the beginning that needed to be worked out.
- Set up process was lengthy.
- I mainly use this for Twitter and Facebook. It is very helpful for scheduling posts.
- Capability to track down what people say on your posts are a big help to gain feedback.
- New dashboard feature helps with quick reporting.
- The UI could be improved.
- It has glitches from time to time.
- It can be a bit slow loading pages, but it is a 3rd party software grabbing data from facebook or twitter.
Sysomos Expion Scorecard Summary
Feature Scorecard Summary
About Sysomos Expion
Sysomos Expion is a social media management solution that is designed to deliver content discovery, planning, publishing, moderation, and analytics in a single, easy-to-navigate screen. According to the vendor, it’s a platform that can manage social enterprises, no matter how large or complex. The vendor says, Sysomos Expion makes content planning a snap with a simple drag-and-drop content calendar, and workflow that’s easy to track and review, across even the largest enterprises. With this solution, users will know who to speak to; when to engage in conversation and can even integrate with customer care centers.
Additionally, the vendor says with their solution, users will see the best performing content from all of their social media presences and their competitors’ pages, all within one view. Users can share it with brands or markets across their organizations to inspire creative thinking. The vendor’s value proposition is this solution enables marketers to manage their reputation and benchmark their performance at the same time.
Sysomos Expion Screenshots
Sysomos Expion Competitors
Sysomos Expion Technical Details
|Mobile Application:||Apple iOS, Android|
|Supported Languages:||English, Chinese, Japanese|