Great at doing what it does, but could be better if they broadened their data
May 28, 2021
Great at doing what it does, but could be better if they broadened their data
Score 9 out of 10
Vetted Review
Verified User
Software Version
D&B Hoovers
Overall Satisfaction with D&B Hoovers (formerly Avention)
Primarily by the growth and marketing team to find companies that would fit our TAM and more specifically and importantly, our SAM. Functionally usage spans from operations, to analytics, to engineering across the growth and marketing teams.
- Identifying SMB -- I think this is very important for us as well as other non b2b-companies.
- Providing detailed data about companies
- Smart search engine -- able to type in related-names and it brings up the company I'm lookin for/
- UI is very dated, feels early 2010's
- No "suggest a change" functionality
- Would like to see it branch into other firmographics
- Extracting value out of data that just seemed too bad to actually do anything with
- Expanding the TAM/SAM that is actually contained within our database
It's just more granular. It's good for very specific company data that other platforms don't have that level of specificity. To that end, I think they're very good at what they do compared to other tools like ZoomInfo.
Compared to ZoomInfo though, you kind of want to see D&B to now expand their techno/firmographic offerings to better match ZI -- even though the latter is less specirfic on a lot of things, it's breadth of coverage really makes it feel like you need both, which can be expensive.
Compared to ZoomInfo though, you kind of want to see D&B to now expand their techno/firmographic offerings to better match ZI -- even though the latter is less specirfic on a lot of things, it's breadth of coverage really makes it feel like you need both, which can be expensive.
Basic company enrichment -- there's not much more to say here. Starting with leads from demand gen and ensuring they're actually even worth pursuing and if so what team should it go to based on firmographic data. Again, does a great job at what they do, no complaints here. Just would like the platform/team to start expanding what it CAN report on.
Do you think D&B Hoovers delivers good value for the price?
Not sure
Are you happy with D&B Hoovers's feature set?
Yes
Did D&B Hoovers live up to sales and marketing promises?
Yes
Did implementation of D&B Hoovers go as expected?
I wasn't involved with the implementation phase
Would you buy D&B Hoovers again?
Yes