D&B Hoovers

D&B Hoovers

Customer Verified
Top Rated
Score 8.3 out of 10
Top Rated
D&B Hoovers


What is D&B Hoovers?

Avention delivers sales intelligence data for millions of companies globally.
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Recent Reviews

Magic tool

8 out of 10
December 28, 2022
Ability in finding correct information. One stop shop for company data. Sometimes the company data is outdated such as address.
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Great job!

9 out of 10
December 21, 2022
D&B Hoovers provides information needed to enrich our master data which allows us to do reporting. D&B Hoovers is being used by a group of …
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Excellent tool

10 out of 10
December 21, 2022
D&B Hoovers is a good source to find the customers info wrt email address, phone numbers, company website link etc., parent and …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Company information (59)
  • Industry information (60)
  • Advanced search (57)
  • List quality (58)

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of D&B Hoovers, and make your voice heard!

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View all pricing

What is D&B Hoovers?

Avention delivers sales intelligence data for millions of companies globally.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

325 people want pricing too

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Product Demos

3-Min Demo: Bombora Intent Now Available in D&B Hoovers!
D&B Hoovers Audience Builder
How to Use D&B Hoovers Audience Builder
Target More Strategically With D&B Hoovers
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Features related to generating leads and finding new contacts.

8Avg 7.8

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7.8Avg 7.8

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

7.5Avg 7.7

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8.8Avg 7.9
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Product Details

What is D&B Hoovers?

D&B Hoovers is a sales and marketing intelligence platform.

D&B Hoovers is designed to deliver the advantages modern prospectors need to compete in an evolving environment:

· Capture ideal prospects

· Harness opportune moments

· Reach untapped customers

Backed by the Dun & Bradstreet Data Cloud, company and contact data remains the heart of D&B Hoovers. Now, with audience matching, Bombora intent, and revtech integrations, outreach essentials are at a prospector’s fingertips. D&B Hoovers and D&B Hoovers Audience Builder are tailored to accelerate new business, offering unique solutions for sales and marketing teams.

Capture ideal prospects

· 420M+ company profiles, with 37M+ corporate linkages matched only by D-U-N-S

· 220M+ verified contacts, each with email, title, and location

· 175+ targeting filters

· 1st-party data integration

· Audience matching and Identity Resolution, backed by AI and 1.2B+ Matchpoints

· Visualize Ideal Customer Profile and Total Addressable Market

Harness opportune moments

· Buyer intent – now powered by Bombora

· Web Visitor Intelligence

· AI-backed Propensity-to-Buy, including growth trajectory and purchasing patterns

· Real-time opportunity triggers

· Automated email notifications

Reach untapped customers

· Verified emails for every contact, plus mobile, direct dials, and social platforms

· CRM integrations, including Salesforce and Microsoft Dynamics 365

· Marketing integrations, including HubSpot and Marketo

· Buying HQ uncovers locations with decision-making power

· Call prep questions, competitive landscapes, and industry forecasts

D&B Hoovers was built to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.

D&B Hoovers Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: LinkedIn integration
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Lead qualification process
  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Web traffic insights
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Notes
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Append emails to records
  • Supported: Exchange integration
  • Supported: Marketing automation integration

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact results

D&B Hoovers Videos

Bombora intent, now powering D&B Hoovers
D&B Hoovers Audience Builder – Overview
D&B Hoovers Audience Builder – Walkthrough
D&B Hoovers – Overview

D&B Hoovers Downloadables

D&B Hoovers Integrations

D&B Hoovers Competitors

D&B Hoovers Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Croatian, Chinese Simplified, Chinese Traditional, Czech, Danish, Finnish, German, Hungarian, Polish, Serbian, Slovak, Slovenian, Swedish

Frequently Asked Questions

Avention delivers sales intelligence data for millions of companies globally.

Demandbase Sales Intelligence Cloud, ZoomInfo SalesOS, and UpLead are common alternatives for D&B Hoovers.

Reviewers rate Sales email templates highest, with a score of 10.

The most common users of D&B Hoovers are from Enterprises (1,001+ employees).
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(1-19 of 19)
Companies can't remove reviews or game the system. Here's why
Yee Yek | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Basic company enrichment -- there's not much more to say here. Starting with leads from demand gen and ensuring they're actually even worth pursuing and if so what team should it go to based on firmographic data. Again, does a great job at what they do, no complaints here. Just would like the platform/team to start expanding what it CAN report on.
Score 10 out of 10
Vetted Review
Verified User
Reports generated regarding sales forecast has increased more dramatically than I ever thought which has instilled an excitement in myself and everyone involved in our startup business which has increases sales rates, moral, and productivity rates.
Justin Roodman | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
In this case, we mostly used the platform to identify potential contacts for sales. The data for this kind of prospecting was only about 70% accurate. If we had used Hoovers more often for things more along the lines of financial reporting, we might have a few nicer things to say about them.
Greg McLaughlin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We generate considerable data quality reports on a regular basis to check for unmatched records, newly created records and data that is missing critical attributes. We also run all sorts of industry-specific lists as we are targeting certain segments. Prior to Sales calls, we utilize numerous Company profile reports to educate ourselves prior to Sales calls.
June 07, 2016

Hoover's Rocks!

Score 8 out of 10
Vetted Review
Verified User
Mentioned before but we would put together company background packets for attorneys that gave them everything they could ever want to know about a biz dev target - if they wanted key people we had it, key financials, we had it...or just general company information about what a company does or what subsidiaries they own.
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