DataHug is a source for warm leads
March 21, 2018

DataHug is a source for warm leads

Richard Massey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • SAP Intelligent Sales Execution (Datahug)

Overall Satisfaction with SAP Sales Cloud

DataHug is being used by around 80 people in our organisation - interfaced through our Salesforce org
It helps us to find out who we, as a business, know at each company we interact with and gives us warm introductions to new companies all the time.
  • Seamless integration with Salesforce - critical component for our sales teams
  • insights into who we know at each company - warm leads are always better than cold calling!
  • it can assist in predicting our win chance on each opportunity - who would not want that!
  • It's predictive analytics rely on standard object connectivity only - whereas we use a custom object for influencers...
  • Hard to measure an actual ROI give our complex selling. However as a business we are happy to continue investing in the product
We did not compare DataHug with any other system so I cannot comment on this
Datahug helps us break new ground with new potential customers by providing warm leads. It also helps us track who we have good relationship with and where we need to improve.
It does not take into account personal relationships (face to face meetings not recorded in Outlook) and assumes email contact builds a relationship - but then again, no system could ever do that!