Game-changer for Data Quality
June 17, 2020

Game-changer for Data Quality

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • DupeBlocker
  • MassEffect
  • MassImpact
  • MassBackup
  • Single Table Deduplicator
  • Lead2ContactDedupe
  • Lead2AccountDedupe
  • Find / Report ID's

Overall Satisfaction with DemandTools

It's used primarily for sales/marketing data but data quality affects the entire organization. DemandTools (Validity) has helped address data quality and data quality control measures at my company specifically clean up hundreds of thousands of duplicate records as well as allowing us to have a system to redirect and auto-merge incoming records. It also allows me to run jobs to reassign account/contact records when sales territories change.
  • Mass updating records
  • Deduplication of records/automation for de-duping
  • Database matching (Find ID/Reports)
  • User Interface
  • MAC OS Compatability
  • Native Salesforce Integration
  • Data quality is very important and without this tool, we wouldn't be where we are today.
  • Its low price has allowed us to handle it internally versus hiring consultants or other third parties.
  • Immediate ROI based on overall cleanliness and actionability of cleaned data.
Regardless of how outdated the user interface is, for me DemandTools has been so straightforward to use and the number of resources at hand when onboarding yourself is enough to master it. The only thing the other tools have that are better are strictly the user interface of those products.
DemandTools is great if you are constantly keeping your data quality to a high standard and pivotal in the initial cleanup of your DB to get to a point where it's manageable to have a data strategy. It's also great for mass manipulating records, updating Account Owners/Contact Owners, etc.