Demand Gen Tool that everyone should think about
September 10, 2019
Demand Gen Tool that everyone should think about
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Drift
Drift is used to convert website visitors as well as directing them to the right part of the website. Also, it integrates Marketing and Sales Development efforts. Therefore, it's used across the multiple departments and all business lines of the company. It also gives us more insights about our product offerings as well as who is coming to our website.
- Chat bot flows
- Integrations like Outreach
- Customer support
- Reporting
- Some features should be available. For example, it's possible to see that someone comes from an Outreach email campaign but it's only possible to have a live chat feature - not automated bot flow
- VP level reporting/approval process: It's hard to work on things together as a team and share things with the team of management.
- Driving more leads
- Driving more qualified leads
- Give us feedback for further marketing and product initiatives
I started with our Marketo rep in the evaluation process. I had quick searches for alternatives but Drift stood out as a preferred Markto partner, ABM capabilities, and Outreach integration.