Drip Ecommerce CRM

Drip Ecommerce CRM

About TrustRadius Scoring
Score 7.9 out of 100
Drip Ecommerce CRM


Recent Reviews

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Popular Features

View all 11 features
  • List management (8)
  • Email deliverability reporting (16)
  • Dashboards (8)
  • Mobile optimization (8)

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View all pricing

Up to 500 people in account


per month

550 - 2,000


per month

2,001 - 5,000


per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.drip.com/pricing?utm_source…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Email & Online Marketing


Reporting & Analytics


Product Details

What is Drip Ecommerce CRM?

Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).

Drip Ecommerce CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Drip Ecommerce CRM Screenshots

Screenshot of Get a deeper look into when and how often your customers are up to something. Tracking Events in Drip lets you understand all the times someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.Screenshot of Not only do Tags help you quickly see how people interact with your brand, but they also provide an intuitive way of segmenting your people when it comes time to tailor your messaging.Screenshot of Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.

Drip Ecommerce CRM Downloadables

Drip Ecommerce CRM Integrations

Drip Ecommerce CRM Competitors

Drip Ecommerce CRM Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Klaviyo, Bronto Marketing Platform (discontinued), and Mailchimp are common alternatives for Drip Ecommerce CRM.

Reviewers rate Email deliverability reporting and List management and Triggered drip sequences highest, with a score of 10.

The most common users of Drip Ecommerce CRM are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


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Reviews and Ratings



(1-8 of 8)
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Tim Berman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Event-based automations, and automations based on custom field value. Perhaps the most versatile automation engine on the market.
  • Clean visual workflows.
  • Support! The support team is super friendly and results-driven.
  • More integrations, especially e-commerce related. A 2-way Pipedrive integration would be massively huge.
  • The workflow builder is nice, but needs cleaning up. Drag and drop would be good. Multiple parallel automations on the board would be helpful. Linking automations in a visual view, like ActiveCampaigns visual map would be very helpful.
  • The ability to store contacts with partial information, and use automation to progressively profile. We want to be able to do SMS marketing with Drip and work toward getting that email address to further engage.
  • Integration with loyalty programs would be a big deal for business.
  • Integration with referral programs would also be good.
Steve Palfreyman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
  • Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
  • Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
  • It would be great to see Drip implement a simpler way to send emails at specific dates and times, for example, as part of a launch sequence.
  • The existing visual builder is good, but it's not as intuitive as it could be. Would love to see the UI reimagined and drag and drop functionality included.
  • Drip should have a tighter integration with Leadpages. At the moment they feel very separated, whereas they could feel like they're meant to be linked together.
Conrad Magalis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Ability to create advanced workflows and triggers, that can be customized to an infinite level of sophistication.
  • Analytics are sound and powerful. Create custom segment analyses by data tags and defined fields.
  • Ability to create as many custom fields as needed from your CRM platform: what was purchased, anniversaries, brand of purchase, etc.
  • Integrates with any open-source, cloud-based CRM via API.
  • Limitless campaign and trigger opportunities -- be as creative and sophisticated as you'd like.
  • Their support team is like having a consultant or agency partner. I've done some amazing work with their team, in-house, without needing to hire out consultants.
  • Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
  • Any supported integration partners are always good to see. They have expanded in this area, recently.
  • Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
  • Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
Ellen McDowell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Review Source
  • I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
  • It is easy to set up the campaigns as Drip walks you through each step.
  • Drip shows you how many people have been on your website and how your forms are performing well.
  • I would like the email builder to continue to improve. I prefer more visual emails.
  • It did take me some time to learn about workflows, but I was unfamiliar with the process of any workflow prior to working with Drip.
Tsahi Levent-levi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Slice and dice users based on different segmentation parameters. The ones I use include tags, assets they downloaded, customer fields (like location or company), webinar participation, etc.
  • Send broadcast emails regarding my campaigns. Editing is easy and kept simple, which avoids all the hardships you get when you try to beautify and design emails too much.
  • The service is powerful, so it times it is hard to know and decide where to start.
  • Having more templates and wizards for best practices in marketing campaigns would be nice (there are a few, but ones around automation and rules would help a lot).