TrustRadius
Warning! Will dramatically improve conversion!
https://www.trustradius.com/ecommerce-personalizationDynamic YieldUnspecified7.940101
Martin Nicholson profile photo
June 19, 2017

Warning! Will dramatically improve conversion!

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Dynamic Yield

We use Dynamic Yield for MVT, A/B and Personalisation testing across all pages of our B2C website. Before Dynamic Yield any testing or site development would be handled by our internal developers. We have been able to reduce IT involvement to almost zero using the built in functionality of Dynamic Yield.
  • The out of the box features are impressive and quick to implement. Overlays, messaging and content changes can be made instantly enabling tests to be carried out quickly.
  • Creation of custom actions enables us to bridge the gap between our online and offline tests by injecting code changes directly onto the page.
  • The test segmenting features are very robust, actions can be triggered by device, ip, cookie, audience type and at specific times of day allowing us to test whatever we want, when we want.
  • We're not using all the features of the tool, there's so much to choose from it's sometimes overwhelming. The support team however are superb and have always been able to help.
  • More integration with GA would be useful.
  • Some of the features do require some technical knowledge to implement, again support are always on hand to help.
  • We have been able to accurately measure the full end-to-end impact Dynamic Yield has had on our KPIs.
  • We used Dynamic Yield to generate 5000 landing pages using a custom action that significantly improved our localised campaign conversion.
  • There has been no negative impact of implementing Dynamic Yield into the business.
I have used Optimizely in the past but the out of the box features Dynamic Yield offers really is a cut above.

The use of custom actions have been invaluable in enabling us to really bridge the gap between our online and offline worlds. I haven't come across any other tool that can do this.

Top notch support team and employees, Shai and Meira in particular have been superb in helping us realise Dynamic Yields full testing potential.


Without Dynamic Yield we would not have been able to progress the website as quickly as we have done. Tests can go from concept to creation in under 24 hours and results can be seen in almost real-time. The Custom Action feature has been invaluable in helping expand our localised pages.