My Dynamic Yield Review
Valtteri Vartiainen | TrustRadius Reviewer
June 16, 2017

My Dynamic Yield Review

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Dynamic Yield

[The] Main use is personalization in the area of our news site - article recommendations and different actions triggered by user segments. Also some a/b-testing but we use other tools too.

Dynamic Yield is being used by a few business units inside our corporation.

Dynamic Yield increases user engagement and lowers churn.
  • Article recommendations
  • Some good ready made templates
  • Good preview mode
  • Personalization engine is a black box; we'd like to have more power to modify parameters in the algorithm
  • Not clear and too many steps in making test cases
  • Major ROI comes from article recommendations. We are able to increase article page CTR which directly converts to more B2B sales
  • Negative: On large sites the pricing model is quite heavy
Dynamic Yield performs quite well, but Google solutions are a major competitor.
Well-suited: Personalization cases
Less appropriate: A/B testing because there are so many other less expensive solutions available