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Dynamic Yield

Dynamic Yield

Overview

What is Dynamic Yield?

Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer,…

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Recent Reviews

Results-focused

10 out of 10
January 05, 2024
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very …
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Great tool for CRO

9 out of 10
January 04, 2024
Dynamic Yield is a great tool to personalize customer journeys and improve conversion rate. We use it mostly for Product recommendations …
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TrustRadius Insights

Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, …
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Love Dynamic Yield!

10 out of 10
October 13, 2023
I enjoy working with Dynamic Yield, as it has helped us approach personalization in our marketing efforts but has also greatly enhanced …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Dynamic Yield?

Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.dynamicyield.com/request…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Dynamic Yield?

Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions.

Marketers, product managers, and engineers use Dynamic Yield for:

  • Launching new personalization campaigns
  • Running server-side and client-side A/B tests
  • Leveraging machine-learning for product and content recommendations, and
  • Employing algorithms for smartly triggered email and push notifications.

Headquartered in New York, the company serves more than 350 brands across the world.

Dynamic Yield Features

  • Supported: Customer Segmentation
  • Supported: Personalization and Targeting
  • Supported: Deep Learning-Based Recommendations
  • Supported: Triggering Engine
  • Supported: Behavioral Messaging
  • Supported: A/B Testing and Optimization

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. From here on out, actionability is the name of the game. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action. This allows you to streamline workflows, prioritize the most critical campaigns, and save time in managing your personalization campaigns.Screenshot of Use Dynamic Yield's customer segmentation engine to unify your customer data across all digital and offline touchpoints and use it to power your marketing ecosystem. Onboard data from multiple sources and create one cohesive dataset from which to power experiences. Easily collect, store, categorize, and synchronize data from your CRM, ESP, DMP, APIs, POS and more.Screenshot of Create cross-touchpoint personalization campaigns and experiments at scale. Coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Uncover personalization opportunities with Dynamic Yield's Predictive Targeting capabilities and maximize uplifts with machine-learning optimization. Let Dynamic Yield’s Predictive Targeting engine continuously analyze and identify opportunities to serve the most relevant content for each audience segment.

Dynamic Yield Video

Bring true personalization from vision to reality with Dynamic Yield.

Dynamic Yield Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesAll

Frequently Asked Questions

Coveo Qubit, Monetate, and Optimizely Web Experimentation are common alternatives for Dynamic Yield.

Reviewers rate Support Rating highest, with a score of 10.

The most common users of Dynamic Yield are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(115)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.

Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.

Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.

Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.

The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.

Users commonly recommend the following three recommendations for Dynamic Yield:

  1. Work closely with the customer success team and utilize them as a resource, including requesting more tutorials and one-on-one support for the software. It is also suggested to have a customer success manager to enhance strategies and provide personalized customer experiences.

  2. When comparing competing services, consider the people behind the software. The software is highly regarded for improving website experiences, particularly for e-commerce businesses. Users advise receiving solid training for long-term benefits and find the software excellent for easy website personalization.

  3. Utilize Dynamic Yield for various purposes, such as testing, personalization, creating audience segments, and integrating with other software. The software receives high recommendations for its ease of setup, A/B testing algorithms, and ability to create personalized experiences. It is believed that every retail site can benefit from these features, making Dynamic Yield suitable for businesses of all sizes and across different industries.

Overall, users emphasize the importance of working closely with the customer success team and highlight the value of personalized support. They also suggest considering the people behind the software when evaluating competing services. Additionally, users highly recommend Dynamic Yield for its testing, personalization, and integration capabilities.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Lanie DePasquale | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Dynamic Yield is being used only in our eCommerce department. It is helping with our conversion rate on our site as well as our retention rate for our returning customers.
  • Onsite personalization
  • Testing
  • Anal
  • Analytics
  • User experience from a marketer's perspective - there are almost too many options and capabilities, such that it is hard to accomplish everyday tasks.
Dynamic Yield is great for a company with an advanced development team who is fond of data analytics and testing. It is less appropriate for a team that does not have a dedicated person to manage the platform and a team of some well-versed developers to help.
  • Conversion rate optimization
We chose Dynamic Yield because of its vast capabilities and dedicated support team.
2
commence personalization and testing on site
1
Ecommerce Manager who uses most of the out of the box templates that DY has and monitor results with DY's dashboard
  • A/B testing
  • onsite optimization
  • customer personalization
  • homepage banner designs
  • warm welcome for podcast customers
  • Further personalization on site
  • recommendation widgets
  • multiple touch point tests
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Yes
Optimizely
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Existing Relationship with the Vendor
  • Third-party Reviews
Our design and development agency recommended DY because they said they were a young, adaptive company willing to do what was right for their customers
I don't think I would
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