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Dynamic Yield Review
November 13, 2019

Dynamic Yield Review

Martin Krüger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

We use Dynamic Yield for the personalization of banners in the online shop and for the internal, targeted display ads.
  • A/B testing onsite and for campaigns.
  • Many personalizations and targeting options.
  • They deliver new campaign ideas and easy to use templates also useable without devs.
  • There is no way to use a pool of strategy rules. Recurring rules have to set for every new strategy.
  • A more flexible filter condition, e.g. more possibilities to use "more than/less than" instead of "true/false".
  • We could increase the CTR of our recommendations on PDP.
  • Overall we have a better CR with DY.
  • Sometimes the site is a little bit slower caused in many testings.

Do you think Dynamic Yield delivers good value for the price?

Yes

Are you happy with Dynamic Yield's feature set?

Yes

Did Dynamic Yield live up to sales and marketing promises?

Yes

Did implementation of Dynamic Yield go as expected?

Yes

Would you buy Dynamic Yield again?

Yes

Dynamic Yield is very easy to use and easy to understand even for inexperienced users. Without major adjustments, results can be achieved quickly, and developers are not required for most scenarios. In addition, there is very good and fast support. The evaluation of different experiences is somewhat limited. Here one should use external data tools.