A necessary tool for any news organization
November 10, 2021

A necessary tool for any news organization

Federico Aikawa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Echobox

With a small social media team, Echobox offered us the ability to increase our social media posts, in addition to allowing us to focus on better quality audiovisual content. One of the great advantages is that we can obtain instant analytics of the best content, and add the possibility of republishing "evergreen" content more easily.
  • Publishing Instagram Stories with link to our website.
  • Modify titles and images of link post on Facebook
  • Schedule special content for weekends and early mornings.
  • The image editor could be better
  • Custom images templates for photo posts with quotes
  • Integration with third-parts analytics like Chartbeat
  • Schedule posts
  • Publish and reshare evergreen content
  • Publish multimedia content in the best moment
  • More traffic
  • Better interactions on Facebook
  • Reshare the best content with A/B tests
We use the Echobox ranking for sharing and resharing the content at the best moment, plus we can edit the titles and the images before publishing on social networks. With Zapier, for example, we publish the content when the RSS feed was updated. Now we can reach the best moment of the day to share.

Do you think Echobox delivers good value for the price?

Yes

Are you happy with Echobox's feature set?

Yes

Did Echobox live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Echobox go as expected?

Yes

Would you buy Echobox again?

Yes

Echobox is a necessary tool for any journalistic organization in the world that wants to maintain a presence on social networks. It greatly simplifies the work of the social media team, added to the possibility of scheduling more content for times when there is less staff (weekends), and the possibility of having instant metrics of the posts that worked best. Something that could be improved is the possibility of creating Twitter threads, since in scenarios where urgency rules (breaking news), need more spontaneity is needed.