Manage Tags with Ensighten Manage
Updated January 30, 2017

Manage Tags with Ensighten Manage

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Ensighten Manage

We use Ensighten Manage to tag websites for analytics and marketing purposes. The product is flexible and powerful. Frankly, we couldn't be more pleased. Using a tag management system eliminates the tight dependencies between the website implementation and the tagging code. Ensighten Manage in particular is the best of the bunch. Its extensive Apps allow for quick and easy deployment of tagging code for common technologies, and the flexible timing controls provide all the latitude one needs to manage the performance and behavior of a website.
  • Apps: Very handy for quick deployment of common marketing and analytics solutions.
  • Data layers: Extremely useful for providing an abstraction layer between the site and the data needed for tagging purposes.
  • Deployment timing options: Perfect for managing tag performance.
  • We would like to see more features around Conditions -- better change tracking, for example. This is a nitpick, but it's a clear area of improvement.
  • The ramp up to learn and effectively use Ensighten Manage is steep. However, once the tool is mastered, the ROI is realized many times over.
It is perfect when the marketing/analytics efforts are distinct from the site development efforts. It is also extremely valuable when the tagging changes regularly. For websites with limited tagging needs and fairly static deployments, Ensighten Manage does not provide much ROI.

Ensighten Manage Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Page load times
Mobile app tagging
Not Rated
Library of JavaScript extensions
Data distribution management
Universal data layer
Automated error checking
Role-based user permissions

Ensighten Manage Implementation