Return Path
Updated January 20, 2022
Return Path
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Return Path (legacy)
Overall Satisfaction with Everest (Return Path + 250ok)
Return Path is used by our marketing organization. Return Path is leveraged to monitor deliverability using tools such as Inbox Tools such as Reputation Monitor, Inbox Preview, Inbox Monitor, etc. Reputation Monitor, I leverage to measure reputation of the organization IP addresses. It helps isolate where the deliverability issue is. Reputation Monitor also provides the IP Sender Score which is like a credit score for your IP. I also use Return Path to confirm inbox placement and how the emails render across different browsers/devices.
- Reputation Monitor - provides Sender Score
- Inbox Tools integration within your ESP (ease of use)
- Certification
- Certification pricing - if too high some could do without
- Deliverability monitoring success
- Deliverability efficiency (ease of use)
- eDatasource and Goodmail
Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.