EverString for Companies New To ABM
August 10, 2018

EverString for Companies New To ABM

Raheel Alam | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with EverString

Our Marketing team uses EverString to identify net new target accounts for our ABM initiative, while our Sales team uses the tool to understand firmo and technographic data about their target accounts ahead of outreach. We leverage a fit model as well their audience building filters to identify best fit accounts and then export that list to Terminus for a pre-targeting campaign to validate the cohort and further tier the accounts by engagement.
  • EverString provides accurate firmographic and technographic data about the vast majority of companies in their database and allows us to refine and filter that list by literally hundreds of data points.
  • The ease of use and UX are very useful when you don't want to waste time searching and filtering accounts.
  • The direct integrations with Salesforce, Terminus and various MAS, as well as being able to export CSV files makes getting accounts into your sales and marketing systems of record a snap.
  • Contact level data is very limited, we have had difficulty in verifying some of the contacts, especially in real estate and mortgage. You can really only export phone and email into a CRM and those may be wrong, it makes it difficult for Sales to trust the quality of the data when many are simply wrong.
The Salesforce integration and VF pages really make it incredibly easy for AEs and BDRs to see the data for themselves, add their own accounts and contacts and look at other similar accounts. We needed to provide very little training to get our Sales teams up and running. The marketing team assigned to research and select net new accounts has also not had any difficulty in getting started. EverString has an intuitive UI that doesn't require a lot of hand holding.
We're very satisfied with EverString's ability to identify best fit accounts. It does not replace the hard work of actually building an ICP, but once you have that, you can very easily find the right subset of accounts with all of the different lost filtering options available and you'll be confident that you're pulling in the right net new accounts into your CRM
We do use the data enrichment capabilities to see our current accounts in Salesforce and identify ones that may or may not be an ICP fit anymore and which are good for expansion or up-sell campaigns. As we compare fit scores against renewal and churn, we have been better able to refine our ICP.
By allowing us to directly push net new accounts to EverString as a list, we have been able to run pre-targeting/list validation campaigns to 1) verify the accounts are engaging with us and 2) further assign them into priority tiers before passing off to Sales. Terminus exports now include Fit and Intent data from EverString which really helps us understand the similarities and differences between engaged accounts.
We did not benchmark velocity before implementing EverString so we cannot say definitively that it's decreases the time to sale.
We're definitely reaching higher quality and better fit accounts with EverString than we did before. We're able to quickly research a new industry we want to penetrate and then craft quality content for ABM efforts with the data we get from EverString. Sales And Marketing alignment has improved since we adopted EverString because Sales can see exactly why Marketing selected the accounts and it has helped us build better cadences and campaigns around the data we captured.
We primarily chose EverString because of the quality integrations with the software we use, the ease of use and the breadth of data available during our searches.
EverString is very well suited for companies new to ABM that need to start building out their best fit account lists. The data available, coupled with a CRM model really provides confidence that you have a best fit list to work from. Of course, you should validate the list and have an ICP created to make sure you are leveraging the filters and really honing in and extracting the right subset of accounts.

Using EverString

10 - 5 Sales
5 Marketing
1 - Our Marketing Ops and Salesforce Admin own the product and provide training and support to internal users.
  • Identify Best Fit Accounts
  • Enrich existing data sets on Enterprise accounts
  • Launch ABM campaigns quickly
  • Leverage fit data to correlate engagement with fit and validate TALs