EverString has helped light a FIRE within our marketing organization.
Updated September 10, 2020

EverString has helped light a FIRE within our marketing organization.

Timothy Harris | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with EverString

Everstring has supported our ABM strategy by providing deeper insights into our ideal customer personas. It supports our targeting and research process by providing demographic, firmographic and technographic information that we can rely on when developing new audiences. Additionally, the intent score capabilities of Everstring have been a welcome addition, supporting both sales and marketing, by providing actionable data to help identify where organizations might be along their buying journey.

  • Identify new accounts showing intent in our software vertical
  • Monitor intent across target accounts to know when best to engage
  • Monitor current customers around renewal time to understand where they might be looking to expand or fill gaps.

Additional information regarding our use case can be found here: https://www.slideshare.net/TimothyHarris16/everstring-dialsource-smart-selling-tools-webinar
  • ABM Targeting and Ideal Customer Persona development.
  • Identifying buyer intent.
  • Qualifying companies through the combination of demographic, firmographic and technographic data.
  • Accurate account and contact data.
  • Great Salesforce connection
  • Expanding their database of business contacts.
  • Data accuracy in smaller companies and expanded data across enterprise organizations.
  • Increase Pipeline
  • Reduce Marketing spend
  • Improve relevance in messaging.
Data is a critical component of any modern b2b sales/marketing strategy. It needs to be accurate and easily accessible. Everstring does a great job with both of these and also adds to the mix a new form of data, based around intent.
  • If you are working to develop your targeting and ABM strategy this is a great tool to help better understand your target markets and ICP.
  • Looking to understand the search terms and overall interests of companies
  • Identify key contacts at target accounts.
  • Enrich Salesforce with accurate contact and account data.

Data Quality and Ease of Use

Easy to use and to apply to my marketing strategy.
  • Salesforce
Great integration.

Using EverString

4 - Marketing, Sales Development, Customer Success.
1 - Technical resource to support integrations. Strategic resource to implement a data strategy.
  • Identifying Key Accounts
  • Measuring keywords and intent in industry verticals and at accounts.
  • Finding new leads and prospects that fit our IBP
  • Intent data to trigger drip campaigns
  • Data to improve context when doing outreach.
  • Better use across sales and CSMs
  • Increased usage of data in Marketo camapigns and as triggers,
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.

Using EverString

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Lots to learn
  • Creating Account Lists
  • Monitoring Intent data in CRM
  • Search functionality across accounts and contacts
  • List exports are delayed but still work
  • Importing data into Salesforce
  • Managed packet can feel a bit overwhelming for non-technical.