EverString has helped light a FIRE within our marketing organization.
Updated September 10, 2020
EverString has helped light a FIRE within our marketing organization.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with EverString
Everstring has supported our ABM strategy by providing deeper insights into our ideal customer personas. It supports our targeting and research process by providing demographic, firmographic and technographic information that we can rely on when developing new audiences. Additionally, the intent score capabilities of Everstring have been a welcome addition, supporting both sales and marketing, by providing actionable data to help identify where organizations might be along their buying journey.
Additional information regarding our use case can be found here: https://www.slideshare.net/TimothyHarris16/everstring-dialsource-smart-selling-tools-webinar
- Identify new accounts showing intent in our software vertical
- Monitor intent across target accounts to know when best to engage
- Monitor current customers around renewal time to understand where they might be looking to expand or fill gaps.
Additional information regarding our use case can be found here: https://www.slideshare.net/TimothyHarris16/everstring-dialsource-smart-selling-tools-webinar
- ABM Targeting and Ideal Customer Persona development.
- Identifying buyer intent.
- Qualifying companies through the combination of demographic, firmographic and technographic data.
- Accurate account and contact data.
- Great Salesforce connection
- Expanding their database of business contacts.
- Data accuracy in smaller companies and expanded data across enterprise organizations.
- Increase Pipeline
- Reduce Marketing spend
- Improve relevance in messaging.
This platform is simple to use and easy to onboard reps. I love the integration with Salesforce. All of our reps are able to see information directly on the lead, contact, and account objects. The overall use and training on Everstring was simple and easy to use/setup. This is a very user-friendly platform. Everstring is also very helpful in coaching your strategy and supporting your objectives.
I have been very satisfied with the data and intelligence that everstring provides both my sales and marketing teams.
Very helpful.
This has not been an aspect of this tool that we have focused on.
The number of qualified opportunities has greatly increased and has minimized the time we spend qualifying new opportunities and leads.
- Increased lead quality.
- Better penetration into key accounts.
- Improved ability to connect and resonate messaging with the intent data driving the initial (internally identified) reason to connect.
- Verify technology stack usage to qualify accounts right away.
Data Quality and Ease of Use
Overall the information has been very helpful to both marketing and sales within our organization. We do find gaps and inaccuracies within contact information such as phone numbers but the digital contact information such as email and LinkedIn have been great to benefit our prospecting functions.
+ Not the best phone data.
+ Really good digital information.
+ Not the best phone data.
+ Really good digital information.
Within 90 days we were able to see a change in the connection rates with key accounts. Also, we saw a big shift in WHO we were reaching out to and also changed many target accounts based on the data.
- Salesforce
Great integration.
Using EverString
4 - Marketing, Sales Development, Customer Success.
1 - Technical resource to support integrations. Strategic resource to implement a data strategy.
- Identifying Key Accounts
- Measuring keywords and intent in industry verticals and at accounts.
- Finding new leads and prospects that fit our IBP
- Intent data to trigger drip campaigns
- Data to improve context when doing outreach.
- Better use across sales and CSMs
- Increased usage of data in Marketo camapigns and as triggers,
Using EverString
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | Lots to learn |
- Creating Account Lists
- Monitoring Intent data in CRM
- Search functionality across accounts and contacts
- List exports are delayed but still work
- Importing data into Salesforce
- Managed packet can feel a bit overwhelming for non-technical.