Item: ZoomInfo Operations
Rating: 7
Author: Verified User

Overall Satisfaction with EverString

Use Cases and Deployment Scope

EverString is used by the sales department, mostly by BDs to my knowledge. It is mainly used to help find prospects' email and phone numbers, often having direct lines that are harder to find online. It is also used to import these contacts into Salesforce, reducing the manual entry otherwise required.

Pros and Cons

Pros

Simple interface - easy to understand
Integrations with LinkedIn and Salesforce

Cons

Annoying to click on the checkbox to select multiple contacts to import/delete - would be nice to be able to click and drag or holding down ctrl to select multiple contacts faster.
Better error return messages - not just indicating that there is already an existing account but showing the actual account instead.

Self-Service for Sales & Marketing Teams

Minimal training was needed. Team had an hour session.

Account Identification

EverString is not used to find accounts, rather to find contact information for prospects that we find on other sources (ie. LinkedIn).

Sales Productivity

Yes, time is saved from not having to manually find and enter phone numbers and emails. As well, being able to (sometimes) find direct numbers leads to more connected calls.

Likelihood to Recommend

EverString is useful as a tool for sales teams (who use Salesforce and LinkedIn) to find better contact info on prospects, and definitely valuable over having to manually search for each individual's phone and email. However I'm not sure how it compares to some of the other competitors that solve a similar problem.

Data Quality and Ease of Use

Data Accuracy

This is the main benefit we get from EverString. Sending the contact info to Salesforce and then being able to open up the Salesforce page using the direct link afterwards. Emails are found most of the time and Everstring's email verification process is fairly reliable. Phone numbers are slightly less reliable, but still seem to work over half of the time.

Usability

Everstring's site was fairly easy to navigate and could be figured out quickly. Most of my use was not on the site itself and instead on clicking the Everstring button within Salesforce that would search for contacts' emails and phone numbers, a feature that is very helpful and intuitive by allowing you to stay within Salesforce.

Time to Value

I was able to take advantage of Everstring's features immediately, by using the look up function for filling in or updating information on existing contacts. This helped me save time on prospecting, and allowed me to make more calls/send more emails.

Systems Integrated With

Salesforce

I used Everstring's Salesforce integration to directly find contacts information and update them on Salesforce.

Comments

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EverString Early Impressions