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Folloze review
December 23, 2022

Folloze review

Dennis Van Steenwinkel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Folloze

Descartes uses Folloze as a separate landing page tool, mostly for campaign distribution (LinkedIn, ABM, email,..). This way we are able to set up tailored landing pages depending on our target audience and goals. The content is mostly focused on resource centers where we can put a bunch of content pieces together to create a personalised experience for the visitor.
  • easy-to-use interface
  • offering personalised content platform
  • our contact at folloze is very helpful and always available in case of questions/specific requests
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
  • We gained insights on who visited, how long and which content they viewed
  • Calculating ROI has been difficult as we haven't had a ton of form fills yet - new leads
I think the capabilities are great but it is hard to get the bigger team involved into using Folloze. Mainly because the personlization rules aren't super easy to set up and the data that it can be based on is usually unknown when targeting larger audiences through digital marketing campaigns. Then again, for email marketing it is very easy to set up.
We have been working together with Sean Daly and he has gone above and beyond to answer our questions and always be available. We might not always have a ton to discuss during biweekly meetings but it sure is nice to have a responsive person on your end that can help us out in a timely manner.

Do you think Folloze delivers good value for the price?

Not sure

Are you happy with Folloze's feature set?

Yes

Did Folloze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Folloze go as expected?

Yes

Would you buy Folloze again?

Yes

It is great for personalised content but for people who don't work with the tool day in day out (salespeople), it could be challenging as it is not as intuitive as other landing page tools.
It is a great tool for marketing - but the integration with sales has been a bit challenging