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FullStory for the win!
Updated September 14, 2021

FullStory for the win!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with FullStory

It's used primarily by Analytics - but our Product Managers and Designers also rely on it quite heavily to understand specific interactions that users are making on our websites. It's used mainly to decide whether to augment or remove certain features - for example, if we know people aren't clicking on a particular CTA, we can get rid of it.
  • Easily to deploy. It's just a snippet of code that doesn't need any tweaking.
  • It's relatively easy to segment on links/buttons that users interact with, so you can hone in on certain features quickly.
  • It has some good integrations with analytics tools (e.g. Mixpanel).
  • The Interface isn't intuitive. If you've not used it for a while and come back, it's hard to get your head back into how the GUI works.
  • The mobile session playback is poor (desktop is fine though).
  • We get a few 'dead' sessions, where the web page is blank and the session ends really quickly after a second or two.
  • It's helped up make decisions on what features to keep and get rid of.
  • It has enabled the organization to get a bit more excited about analytics. Not a lot of number-crunching required!
  • It's saved money on user testing.
I've never had to use their support, but their help articles are a little confusing. Sometimes the information is out-of-date or they return search results I didn't want. For example, I was looking for help on setting up FullStory in our Dev environment and got articles about their Dev Tool product.
FullStory is simpler to set up and use than some of the other more sophisticated (and expensive!) tools. It's also got a richer feature set than some of the freemium tools in the market. It's a nice 'middle man' in that sense. We wanted it because it was a nice easy way to get into session playback without having to spend exorbitant sums of money (there are a few pricing plan options).

Do you think Fullstory delivers good value for the price?

Yes

Are you happy with Fullstory's feature set?

Yes

Did Fullstory live up to sales and marketing promises?

Yes

Did implementation of Fullstory go as expected?

Yes

Would you buy Fullstory again?

Yes

If you're after a cheap session playback tool that doesn't require a lot of setups, then FullStory is a solid choice. It may not have the most user-friendly GUI around, but once you've got to grips with how to use it you can get to insights fast. Ideal for small-to-medium companies that don't have a lot of analytics nous and just want the 'why' rather than needing the 'what' or the 'how'.

Using FullStory

10 - We are spread across Analytics, Marketing, Product and DevOps
We don't have anyone supporting FullStory on a full-time basis
  • New product launches
  • Optimization: looking at how people behave in A/B tests
  • Understanding why people click things that aren't actually calls-to-action (i.e. they're just text)
  • Highlighting elements on a page that users click that don't actually do anything (even though they think it's going to change the page or take them somewhere else on the website).
  • Web Page/User Experience redesign
  • Seeing how users on smartphones deal with some of our trickier user experiences
  • Integrating with other analytics tools to get session playback on certain funnel activities
  • Troubleshooting user errors and technical errors
  • Using the scroll tracking to gauge interest in our longer-copy pages
You can't really complain for the price. The GUI is a little hard to navigate, but the tool has some nice features and they're gradually adding more over time (e.g. scroll tracking)