1. Home
  2. Digital Experience Intelligence Platforms
  3. Fullstory Reviews
  4. User Review of Fullstory
FullStory is a great alternative to HotJar for marketing teams
March 06, 2023

FullStory is a great alternative to HotJar for marketing teams

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with FullStory

We use Fullstory to understand how users interact with our site. We map our customer journeys to understand how website visitors funnel to our "money pages."
  • Tracking how users interact with our content; where they spend the most time on page
  • Building dashboards for specific things we want to track
  • Plotting out funnels in the user journey from website to demo
  • Sometimes it's confusing to build dashboards and get the correct information in the filtering so I see what I want to see
  • Use non-engineering language within platform
  • Fullstory has saved our marketing team thousands per year not having to have multiple marketing tools. FullStory provides all-in-one site analytics
For each member using the app, a team member hopped on a call to walk us through how to use it. This was very helpful.
Their team is very responsive if you have questions and is always willing to hop on a call to walk through something.
Hotjar is built for marketers, whereas FullStory is for product teams, but the tool still stacks up well against Hotjar. It has feature parity and is a little more intuitive to use.

Do you think Fullstory delivers good value for the price?

Yes

Are you happy with Fullstory's feature set?

Yes

Did Fullstory live up to sales and marketing promises?

Yes

Did implementation of Fullstory go as expected?

Yes

Would you buy Fullstory again?

Yes

I know from listening to our engineering team that they get a ton of value from FullStory for users within our app. For marketing, we've also had success. I'd consider FullStory a valid alternative to Hotjar. For marketers who don't have budget for a Hotjar tool, they can easily join under the engineering plan. I think FullSotry is built for product teams, however, so if a marketing team is evaluating a tool to understand how users interact with their marketing site, it may not fit their use case 100%.

Fullstory Feature Ratings

6.0
Product usage analytics
10
Customer experience dashboard
8
Customer journey mapping
10
AI-powered recommendations
1
Multi-channel customer feedback collection
1
9.3
Heatmap tool
9
Click analytics
10
Scroll maps
10
Form fill analysis
10
Conversion tracking
8
Goal tracking
7
Funnel Analysis
10
Session Recording and Replay
10
User Segmentation
10
Mobile Capabilities ()
Not Rated
Security and Administration ()
Not Rated