It is being used across the entire organization from Sales, Success, Renewals, and Project Management. It addresses ability to create a playbook for different life-cycle, risk, or expansion events based on quantitative data.
We have one of our products admin systems pushing usage data directly to Gainsight. Gainsight is also retrieving usage data .csv files into the S3 from another one of our databases. lastly it is integrated with SFDC.