Overall Satisfaction with Gong
I use Gong to listen to how reps are pitching our product. It's also incredibly useful to record myself on calls with users so that I can listen back and take more detailed notes. While we originally implemented Gong for our sales team to do call breakdowns we have slowly been introducing it to more parts of the organization to listen in on customer insights.
I'm not sure how valuable the insights are. I've never found them that useful. The transcription tool (although not always accurate) is probably the most important feature for me because I can read through a whole call quite quickly. Gong shows you insights like "this is where you discussed profit and loss." I think its interesting that it can pull that as a contextual insight but its not that useful on its own.
As I mentioned before, I don't find the insights very actionable. If for instance, I took a snippet of the conversation and converted it into a winning email copy and then send it to a prospect I might say the insights were useful. On its own, I don't feel like the AI insights are that useful.
Do you think Gong delivers good value for the price?
Are you happy with Gong's feature set?
Did Gong live up to sales and marketing promises?
Did implementation of Gong go as expected?
I wasn't involved with the implementation phase
Would you buy Gong again?
I've never used a different sales enablement tool but Gong. It just does what I need it to do. From a sales perspective, the most important feature is recording and transcribing. Their implementation of this feature is great. As a product manager, I use Gong to listen to calls and note down where I hear different USPs. I also use it to feed insights to our product marketing team and our designers.