Item: Gong
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We leverage Gong.io in a variety of ways. The most basic use case is for call recording, so anyone involved with a particular deal can go back and listen to the call (both as a debrief, as well as for a call prep tool). Managers use Gong.io to stress test open opportunities within the sales funnel. They look at the reporting dashboard to identify the last touch point, interaction, warning signals, and health score.

Pros and Cons

Quantifiable data on various aspects of a call (i.e. warnings based on last contact date, lack of contact, single-threaded contact, etc.)
Send automated reminders via SFDC integration for next follow-up
Call metrics around best practices (i.e. interactivity, monologues, etc.)

Integration or way to record calls done via cell phone to customers/prospects

Most Important Features

Integration with SFDC
Easy to use/navigate
Robust reporting functionality

Return on Investment

We've seen a decrease in churn
Increased deal size and shorter funnel time

Alternatives Considered

Key Insights

Do you think Gong delivers good value for the price?

Yes

Are you happy with Gong's feature set?

Yes

Did Gong live up to sales and marketing promises?

Yes

Did implementation of Gong go as expected?

Yes

Would you buy Gong again?

Yes

Likelihood to Recommend

Gong.io is great for client calls; it's a great way to have a historical snapshot into deals starting from top of funnel all the way to closed lost/won. It's also very useful for when an account gets transitioned to another department (i.e. Customer Success), and the new rep has visibility into previous conversations.

Gong.io is not appropriate for internal calls.

Gong.io is a MUST!

Overall Satisfaction with Gong.io