Item: GoodData
Rating: 8
Author: Manish Thapa

Use Cases and Deployment Scope

We have used Good Data to analyse traffic data from our digital assets (websites, social media etc) to gain a deeper understanding of traffic acquisition and performance. We have then used the insights gained to make data based decision for further improvements in our traffic acquisition funnels. That is the primary use of Good Data for us.

Data Analysis, Insights and recommendation

Pros and Cons

Easy to understand data dashboard
clearly laid out data analysis
User friendly interface

We have enjoyed using the platform as it is and cannot add or things of anything to be added as it is meeting our requirements

Return on Investment

Compiling of data time has reduced over 25 %
Creating Visual reports has now reduced to 45

Usability

Ease of use: The use of use of the platform is one of the most useful feature especially when you have new team members joining. It is much easy for them to get a handle of the platform
Clear and concise reporting: The data analysis engine is well structured and gives out meaningful data analysis which is really helpful in making data based decision
Visually appeal: The visual representation are not only appealing to the eyes but are super easy to understand too!

Implementation

We were able to comfortably start using the platfrom within in 3 weeks of starting

Self-Service Analytics

BI and analytics are the core functionality for us as we collect massive amount of data online and want to not only understand it but get it analysed to make further decisions of improvement in performance and operations

Integrations

We have integrated it with Google Analytics as Google analytics is out primary data analysis platform

Key Insights

Do you think GoodData delivers good value for the price?

Yes

Are you happy with GoodData's feature set?

Yes

Did GoodData live up to sales and marketing promises?

Yes

Did implementation of GoodData go as expected?

Yes

Would you buy GoodData again?

Yes

Alternatives Considered

Semrush

Did not select Good Data Against them. Both have their own merits and each stands it ground comfortably

Other Software Used

Google Ads, Facebook Business Manager

Likelihood to Recommend

The reason we tried God Data in the first place was for the ease of understanding the massive amount of data we were collecting. We could not find a single platform where we could collect and analyse data as per our need. Good Data is the right platform for visual understanding of the data concise and crisp to get details in a glance

Good Data: Good Value for Time, Money and Resource

Overall Satisfaction with GoodData