Google Ad Manager - Good to Use
November 15, 2018
Google Ad Manager - Good to Use
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Ad Manager
Our organization uses Google Ad Manager in order to manage our advertisers' campaigns, but we also use the whole publisher and advertiser suite in order to offer products. To put some perspective here, we as a CMI are a sales house for different Grupo Carso companies, and we have strategic alliances which allow us to have a pretty broad product portfolio for every advertiser need.
Having said that, Google Ad Manager helps operations team to do all that on a day to day basis; we also integrate some of our data platforms into Google Ad Manager so we leverage both 1st and 2nd party data.
Having said that, Google Ad Manager helps operations team to do all that on a day to day basis; we also integrate some of our data platforms into Google Ad Manager so we leverage both 1st and 2nd party data.
Pros
- The UI is very easy to understand. They have made some changes lately for good, I think
- The integration for 1st party data from other platforms is very transparent, allowing you to identify audiences via the internal code from the data platform itself
- The integration with Data Studio is something we love. This is pretty useful when presenting info to high level teams
Cons
- If you have a slow internet connection you might suffer
- Sometimes reports are so slow to load
- Internal processes, such as whitelisting external platforms, may take some time
- Negative: the pricing is higher than average
- Positive: standardizing the properties that we manage is a good thing
- Google's support has positively impacted our business, as we used to have lack of support with other platforms
The UI is better against all other options in the market. Even the opportunity that you have to integrate new inventory from your own is easier when doing it by yourself; we always had to go back to the support teams on all other products in order to do so. Also, the robust service that Google has makes it easier to leverage all features of the suite.
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