Google Ad Manager brings in the leads
November 14, 2018
Google Ad Manager brings in the leads
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Ad Manager
Google Ad Manager is used by both our internal digital marketing team and an external agency. We run a bulk of our ads through there and carefully watch our ROI on all our buys.
We love it because it gives us the power to make changes to buys quickly based on market changes and budget needs.
- The platform does a good job establishing a hierarchy of ad groups, ads keywords etc to make things easier to organize.
- Reporting is flexible and mostly easy to use.
- You can incorporate 3rd party info into buys to connect sales to spend.
- I think sometimes it needs a wizard or a template for certain actions to make it quicker to do.
- An easier way to clean up legacy issues in accounts.
- Sometimes it runs slow, even in Chrome.
- A positive return has been the ability for us to really monitor ad spend and adjust when things are not working.
- We also love the reporting, and its ability to adjust data points to fit different needs.
We tried Bing, and although the tool itself wasn't as sophisticated as Google, it just doesn't have the market share that Google has so our return on investment was much lower. Google is the 800 pound gorilla and its hard to compete against them in this space. They also do a better job offering ways to target the ads over Bing.