Item: Google Ad Manager
Rating: 9
Author: Brian Nizinsky

Overall Satisfaction with Google Ad Manager

Use Cases and Deployment Scope

Google Ad Manager is used by both our internal digital marketing team and an external agency. We run a bulk of our ads through there and carefully watch our ROI on all our buys.

We love it because it gives us the power to make changes to buys quickly based on market changes and budget needs.

Pros and Cons

Pros

The platform does a good job establishing a hierarchy of ad groups, ads keywords etc to make things easier to organize.
Reporting is flexible and mostly easy to use.
You can incorporate 3rd party info into buys to connect sales to spend.

Cons

I think sometimes it needs a wizard or a template for certain actions to make it quicker to do.
An easier way to clean up legacy issues in accounts.
Sometimes it runs slow, even in Chrome.

Return on Investment

A positive return has been the ability for us to really monitor ad spend and adjust when things are not working.
We also love the reporting, and its ability to adjust data points to fit different needs.

We tried Bing, and although the tool itself wasn't as sophisticated as Google, it just doesn't have the market share that Google has so our return on investment was much lower. Google is the 800 pound gorilla and its hard to compete against them in this space. They also do a better job offering ways to target the ads over Bing.

Likelihood to Recommend

It is well suited for small marketing departments that want to have control of their spending and see immediate returns on their spend. It also scales well to larger marketing departments with different levels of permissions being able to be granted.

If you do not know what you are doing then this is not the platform for you. You need to do your homework and "read the manual" before using since you can end up wasting a lot of money very quickly.

Google Ad Manager Feature Ratings

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Google Ad Manager brings in the leads