Easily Place Well-Targeted Ads and See Results
March 23, 2020

Easily Place Well-Targeted Ads and See Results

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Ad Manager

Google Ad Manager is used by our firm's content and channel planning teams as a key function of their everyday work in highlighting and managing that work that our creative team is doing on behalf of our clients. We use the Manager to execute portions of our paid media campaigns and use the Manager for reporting metrics as well.
  • High functionality and user friendly.
  • Great on the back end to develop reports.
  • Tracks many key metrics important to clients.
  • Cross-team functionality would provide greater access.
  • Allows quick turn projects that satisfy client needs.
  • Provide great reports that keep clients at ease.
Google streamlines the process and is supremely easier to use than Facebook for Business (utilized for Facebook ad management.). Facebook's control over their management system makes the program much more cumbersome and less effective. Meanwhile, as mentioned, the Google Ad Manager program is much more user-friendly and turns out a better product in the end.
If you are recommending that your client utilize Google for paid media, or if your client is excited about the possibility then you have to use Google Ad Manager. The good news is that Google Ad Manager makes advertising with Google relatively seamless and provides great reporting data at the end of campaign or whenever you need to pull it.

Google Ad Manager Feature Ratings

Ad campaign creation
8
Ad deployment
9
Display advertising
9
Ad display and retargeting segmentation
9
Sequence targeting
9
Data Transfer
9
DSP integration
9
Ad dashboards
9
Ad performance reports
10
Ad conversion tracking
9
Ad attribution reporting
9
Cross-channel ad management
9
Ad forecasting and optimization
9