Item: Google Ad Manager
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Google Ad Manager is used by our firm's content and channel planning teams as a key function of their everyday work in highlighting and managing that work that our creative team is doing on behalf of our clients. We use the Manager to execute portions of our paid media campaigns and use the Manager for reporting metrics as well.

Pros and Cons

High functionality and user friendly.
Great on the back end to develop reports.
Tracks many key metrics important to clients.

Cross-team functionality would provide greater access.

Return on Investment

Allows quick turn projects that satisfy client needs.
Provide great reports that keep clients at ease.

Alternatives Considered

Facebook for Business and Facebook Pages Manager

Google streamlines the process and is supremely easier to use than Facebook for Business (utilized for Facebook ad management.). Facebook's control over their management system makes the program much more cumbersome and less effective. Meanwhile, as mentioned, the Google Ad Manager program is much more user-friendly and turns out a better product in the end.

Likelihood to Recommend

If you are recommending that your client utilize Google for paid media, or if your client is excited about the possibility then you have to use Google Ad Manager. The good news is that Google Ad Manager makes advertising with Google relatively seamless and provides great reporting data at the end of campaign or whenever you need to pull it.

Easily Place Well-Targeted Ads and See Results

Overall Satisfaction with Google Ad Manager

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Likelihood to Recommend

Google Ad Manager Feature Ratings