Huge Disappointment
December 17, 2024

Huge Disappointment

Johan Olwage | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads

I tried to put and advertising campaign together by following the prompts I got from Goole Ads itself. The intention was to test the effectiveness of Google Ads in marketing a book that I wrote on Shopping Centre Management Skills. I am quite inexperienced, therefore I followed the example that was provided by Google Ads. For keywords I used simple straightforward and direct kind of words around the subject.
  • Absolutely None on the positive side
  • The only effect I experienced was felling somewhat lost and
  • discovering that Google ads are indeed hostile towards smaller operators
Ample reasons provided earlier. Yet, I have gathered enough evidence by means of attempts to communicate and to discover what I should do. I have, therefore earned the right to provide this rating and have the evidence available.

Do you think Google Ads delivers good value for the price?

No

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

No

Did implementation of Google Ads go as expected?

No

Would you buy Google Ads again?

No

Utterly unresponsive. One ends up with the "algorithm" that is in use giving the wrong messages. One is then left to experiment and try different things for the Advertising to become responsive. The reason why one is left experimenting is because support service is unresponsive and then later on (when they do respond) slow and vague in their advice. I ended up being told by the "system" that my website was "malicious" and "compromised" only for me to discover (after 3 separate and independent checks) that my site was indeed safe!!! It all ended up in my site now being flagged by Google ads as unacceptable by their own malicious, hostile and corrupted software!

Google Ads Feature Ratings

Ad Auctions ()
Not Rated
Ad Campaigns
3.3
Ad campaign creation
1
Ad deployment
1
Display advertising
9
Ad display and retargeting segmentation
9
Sequence targeting
1
Contextual advertising
1
Social advertising
1
Ad management
Not Rated
Ad Reporting & Analytics
5.8
Ad dashboards
1
Ad performance reports
9
Ad conversion tracking
9
Ad attribution reporting
9
Ad forecasting and optimization
1

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