One of the best forms of advertising online
March 03, 2022

One of the best forms of advertising online

Thomas Holland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

It allows us to advertise to people based on what they are searching for at that moment. There are also tools to create an informed campaign like Keyword Planner and estimates based on what type of campaign. Lastly, it's pretty versatile as it covers Google Search ads, Google Display (and the partner network), and YouTube.
  • Relevant ads upon search
  • Audience targeting
  • Keyword research
  • Ad campaign versatility
  • Keyword tool could be better
  • Traffic estimates
  • How it works (with competitor ads)
  • Where it shows up (SERP, partner networks, video, etc.)
  • Tracking
  • Positive for recruiting (not sharing numbers)
  • Positive for getting new clients (not sharing numbers)
  • Microsoft Advertising (formerly Bing Ads)
In most cases, it's better between features, usability, performance (though Bing can sometimes cost less). Google is also smarter about its keywords. Bing is more similar to how Google was five or more years ago (needing to add variations to those keywords). I will say, though, Bing's tool is still pretty good, and it constantly changes (often times right after Google makes an update).

Do you think Google Ads delivers good value for the price?


Are you happy with Google Ads's feature set?


Did Google Ads live up to sales and marketing promises?


Did implementation of Google Ads go as expected?


Would you buy Google Ads again?


Microsoft Advertising (formerly Bing Ads), HubSpot Marketing Hub, Microsoft Excel
Everyone Googles things, and showing up at the top of that page is crucial to getting the leads you are looking for. If you are looking for awareness, Google Display does that. There is a benefit to seeing an ad, even if it's not clicked on (of course, we all want the clicks, though). For eCommerce, there are also product feeds. Literally a ton of reasons to use Google Ads.