Google Ads is a great tool for new advertisers
March 06, 2025

Google Ads is a great tool for new advertisers

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads

Currently I use Google Ads to run ad campaigns for clients across a variety of industries. We help research, develop, and report on advertising campaigns for search, display, and YouTube. Google Ads helps our clients generate leads at a faster rate than organic, with the breath of knowledge that our agency has to offer in the Google Ads platform. We also use Google Ads for tracking conversion actions that occur on our clients websites. This can help our clients report accurate results when it comes to their ad campaigns.

Pros

  • Conversion Tracking
  • Ad Campaign Reporting
  • Optimization Recommendations
  • Campaign Setup

Cons

  • Automated Reporting
  • More Accurate Budget Recommendations
  • Bulk Edit / Upload
  • Bid Adjustments
  • Conversion Tracking
  • Search Ad Campaigns
  • I have been able to scale spend based on enhanced conversions.
  • I recently launched YouTube display campaigns that have been performing well.
Overall, it is easy to get started on launching a handful of campaigns. Some of the advanced options for campaign settings, tracking, and optimizations arent very intuitive for the basic user. So it does require someone with experience to manage the campaigns and changes. The platform is easy enough for most semi-technical users.

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

Yes

Did implementation of Google Ads go as expected?

No

Would you buy Google Ads again?

Yes

Google Ads is best suited for an environment where users are more comfortable with how the existing environment is set up. Google Ads has a significant learning curve, so as a new users, it can be hard to navigate through and make proper adjustments when needed. Without the required knowledge, it can burn through an advertising budget quickly.

Google Ads Feature Ratings

Ad Auctions
7.0
Keyword search
7
Ad bidding
7
Ad Campaigns
3.8
Ad campaign creation
5
Ad deployment
6
Display advertising
4
Ad display and retargeting segmentation
4
Sequence targeting
2
Contextual advertising
2
Social advertising
2
Ad management
5
Ad Reporting & Analytics
4.2
Ad dashboards
2
Ad performance reports
2
Ad conversion tracking
6
Ad attribution reporting
6
Ad forecasting and optimization
5

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