Google Ads A
June 09, 2025

Google Ads A

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads

We use Google Ads as a main form of marketing for our clients to gain new prospects and leads for each business we represent. The goal is for Google Ads to help grow our clients' businesses by providing quality leads in a cost-effective and efficient manner. The platform allows us to use wise budget setting measures which helps keep costs in line with our overall budget strategy.

Pros

  • Ad Delivery
  • Reporting
  • Lead generation

Cons

  • Difficult to import existing ads
  • Difficult to navigate
  • Report naming can be cumbersome
  • call tracking is great
  • lead generation tool
  • other advertisers can cause keyword costs to jump dramatically
The platform's overall navigation is fairly easy to use in that the font is large and easy to understand. However, there are some areas like adding headlines and buttons to the existing ads that could use improvement. I would recommend an easier way to import images as well. Mostly though, navigation is manageable for those with tech experience.
Google Ads is by far the best PPC advertising mechanism I've used especially when compared to the Microsoft/Bing platform. It's easier to navigate and the budgets are spent more effectively and efficiently. The display of the search results is easier to read and the quality of the results is better.

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

Yes

Did implementation of Google Ads go as expected?

Yes

Would you buy Google Ads again?

Yes

Great platform to use as a lower funnel tactic and for lead driven advertisers. We see it pay off as it provides leads to advertisers who want to track phone calls or web form submissions. The platform is less relevant for branding businesses as the search pages do not offer much support for images.

Google Ads Feature Ratings

Ad Auctions
6.5
Keyword search
6
Ad bidding
7
Ad Campaigns
6.8
Ad campaign creation
7
Ad deployment
7
Ad display and retargeting segmentation
6
Sequence targeting
7
Ad management
7
Ad Reporting & Analytics
7.0
Ad dashboards
7
Ad performance reports
7
Ad conversion tracking
7
Ad attribution reporting
6
Ad forecasting and optimization
8

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